Photography for social media: sharpen your skill with Red's smart academy
Whether you’re managing your personal or brand’s online presence, using the right images is an essential part of telling your story through social media. While many of us these days carry around a camera, our phones, in our pockets every day, how many of us really know how to use it to create and share images that make an impact with social media audiences?
Why this course?
This four-week online course is your essential guide to visual storytelling, teaching you how to optimise the image tools available to you and apply them correctly to create engaging stories across social media platforms.
You’ll be taught by industry-leading experts in digital marketing and collaborate with your peers and get constructive feedback from your tutors throughout the course to help make sure you’re on-track.
What you’ll learn
What impact the images/style you use has on your brand’s identity
How to create visual assets for social media that truly represent you/your brand
What you need to create engaging and impactful images: from iPhones to DSLRs
Lighting, focus and composition: from food, to product, to lifestyle images
How to optimise your images for social media
Editing software: explore available options and price points for improving the appearance of your photographs
How to develop a visual strategy for social media channels: explore the major social networks and how to best use them
Weekly overview:
Week 1: Visual Identity and Social Media
Week 2: Planning and Strategising
Create a vision board for your own visual identity on social media
Define your own or your company’s branding
Develop a social media strategy (i.e. create a social media calendar as part of that strategy)
Week 3: Creating Content
Photographic equipment
How to create the best images: framing, composition, lighting, etc.
The anatomy of a social media post
Selecting photographs and creating editing skills and software
Week 4: Editing, Publishing and Curating Content
Social media sharing
Audience engagement
Tips for building social media following
Tools to manage social media accounts
Utilise your mission statement and analytics information to market your blog or vlog via a media kit.
Who will you learn with?
Anna-Maria Pfab: An established and experienced photography industry professional.
Anna-Maria is the founder and director of kiosk, a London-based artist representation and creative management agency, set up in 2015. kiosk represents a select group of artists working across the fields of fashion, advertising, documentary and fine art. Recent clients include Dior, PORT Magazine, Louis Vuitton, Rolls Royce, Manolo Blahnik, Cutler & Gross, FT Magazine, National Geographic Magazine, Burberry, Wonderland and Harper’s Bazaar amongst many others.
Further to this, she also works as a freelance Press and Communications Consultant with clients including White Cube, Photoworks, Autograph ABP, Ditto, Atlas Gallery and Oodee and teaches ‘Professional Practice’ on the MA Photography and BA (Top Up) Photography at Falmouth University. Her teaching strategy and learning programme design are directly and explicitly informed by her research and professional activities.
Testimonials
The Photography for Social Media course was really interesting and gave me a good insight into the different ways photographs can be used online. I came into the course from a photography background but didn't know a lot about branding and the way social media can be used to support this, which I learnt a lot about in the 4 weeks. Anna-Maria was a really friendly and supportive tutor and gave me some really good ideas on what I should be photographing and posting to make the biggest impact across social platforms.
I enjoyed the daily photo challenge and it has helped with my confidence in my photo taking
I found that the tutor was excellent, and the subjects were covered in a very interesting way - fascinating at times.
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