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Phillip Schofield has proved he is a force to be reckoned with as he has launched a solo project.
The 58-year-old This Morning presenter has joined forces with bag-in-box wine experts When in Rome, and released two eco-friendly boxes of wine - one white and another red.
Both wines are sourced from independent Italian vineyards, and made with a recyclable inner bag, which holds the equivalent of three bottles of wine in one box.
Buy it: Phillip Schofield Benevento IGT Falanghina 2.25L | £24.99 from Waitrose & Partners
The white wine is a Falanghina produced by Antica Hirpinia in their vineyards in Taurasi, South West Italy, and boasts sweet flavours of orange blossom and acacia, as well as fresh notes of green apple and lime.
Nora di Troia is an organic red wine produced from La Cantina di Andria in Puglia, and tastes of blackcurrant, plum, cherries, as well as rich fig and warming star anise.
Schofield helped to select the wines in the collection, and When in Rome are “excited” by the new drop.
Buy it: Phillip Schofield Nero di Troia 2.25L | £24.99 from Waitrose & Partners
When in Rome CEO and Co-Founder, Rob Malin, said: “We are very excited about this launch.
“We asked Phillip if he would be keen to choose his own Italian craft wine, which he was really excited by, so we took a number of samples from across Italy and let him choose his favourites.
“Having someone like Phillip on board to support the box wine category, demonstrates the size of the opportunity we have in the market to educate consumers that there is another way to enjoy high quality wine that doesn’t have to be bought in a bottle.”
Both wines in Schofield’s When In Rome collection cost £24.99, and are available to buy in Waitrose & Partners stores and online now.
Five other celebrity drinks brands
Spencer Matthew's The Clean Liquor Co No10 CleanGin | £25 from Sainsbury’s
George Clooney’s Casamigos Añejo Tequila | £63.46 from Master of Malt
Matthew McConaughey’s Wild Turkey Longbranch | £36.95 from Master of Malt
David Beckham’s Haig Club | £44.45 from 31 Dover
Channing Tatum’s Born and Bred Vodka | £45 from Dulwich Vintners
Always drink responsibly. Visit Drink Aware for advice.