People think Primark's £8 perfumes smell A LOT like Jo Malone
If you love the smell of Jo Malone fragrances but the high-end price tag means they're a little out of your budget, then have we got some exciting news for you...
Beauty fans are saying that a new perfume range from high street chain Primark smells A LOT like the luxury brand's signature scents – for a fraction of the price.
The Primark Private Collection, which launched in August, is described as range of unisex fragrances, with prices starting at just £3 for a 20ml bottle and £8 for a 100ml one, the Mail Online reports.
Scents in the range include a Mandarin & Basil eau de parfum and a Pomegranate & Black Tea fragrance. To be fair, those names do sound a little familiar...
And it seems as if they might actually smell fairly similar to Jo Malone's cult fragrances, as countless shoppers have claimed on social media.
Writing on Twitter, one said they smell 'identical', while another added: 'Can't afford a Jo Malone perfume? Look no further than Primark'.
A third said: 'Love Jo Malone's Pomegranate Noir? Get down to Primark'.
For anyone who wears Jo Malone Pomegranate Noir (me) and can't afford to replace it. @Primark wow wow wow!!!!! pic.twitter.com/sVh1VxtcgK
- mediator jo (@MediatorJo) August 21, 2017
Jo Malone fans who are also cheap -the Primark Mandarin & Basil perfume smells identical and is £3. Staying power much the same
- Naomi (@khaleesi_101) August 15, 2017
Can't afford a Jo Malone perfume? Look no further than Primark https://t.co/rQ6qgdGUCU #bbloggers #beautyblogger pic.twitter.com/2PdAcXujGq
- Sanoobar Patel (@Sanoobar) August 26, 2017
