Pantone created a brand new colour for its COTY 2022
Very Peri, a vibrant blue-purple, is the Pantone Colour of the Year for 2022.
Not only has it been heralded as the 'It' colour for 2022, but Very Peri is in fact a brand new colour created by Pantone for the first time ever in the history of its Colour of the Year forecasts.
'We are living in transformative times,' say Pantone. 'Very Peri is a symbol of the global zeitgeist of the moment and the transition we are going through. As we emerge from an intense period of isolation, our notions and standards are changing, and our physical and digital lives have merged in new ways.'
Encouraging personal inventiveness and creativity, Pantone describe Very Peri as a 'dynamic periwinkle blue hue with a vivifying violet red undertone'. It blends the faithfulness and constancy of blue with the energy and excitement of red.
Inquisitive and intriguing with a carefree confidence, Very Peri is the happiest and warmest of all the blue hues, helping us to embrace new possibilities and opening us up to a new vision as we rewrite our lives in a post-Covid world.
In the home, Very Peri will inject a playful freshness into interiors, enlivening a space through unusual colour combinations. A guaranteed pop of colour even in the most pared-back living spaces, this versatile shade is suited to different materials, textures and finishes, whether introduced through a painted wall, furniture or home accessories.
'As we move into a world of unprecedented change, the selection of PANTONE 17-3938 Very Peri brings a novel perspective and vision of the trusted and beloved blue colour family,' says Leatrice Eiseman, Executive Director, Pantone Color Institute. 'Encompassing the qualities of the blues, yet at the same time possessing a violet-red undertone, PANTONE 17-3938 Very Peri displays a spritely, joyous attitude and dynamic presence that encourages courageous creativity and imaginative expression.'
For 23 years Pantone's Colour of the Year has influenced multiple industries including fashion, home furnishings, and industrial design, as well as product packaging and graphic design.
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