Outerwear Label Fay to Celebrate Signature Garments With Milan Exhibition

CELEBRATING THE ICONS: Italian outerwear label Fay will celebrate its signature garments through a photo exhibition that will be presented in Milan during men’s fashion week running from Jan. 17 to 21.

The project was entrusted to photographer Michael Avedon, nephew of Richard Avedon, and to James Dylan, nephew of Nobel Prize-winner singer-songwriter Bob Dylan, and editor of the newly founded New York magazine Breach. They are both expected to be at the event in January.

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The “Fay Iconics” exhibition will display images of famous or emerging artists and musicians, who were photographed over the last year wearing the brand in London, Los Angeles and New York.

The “Morning” trench is the protagonist of the first part of the exhibition. Among others, musician Levy Dylan, brother of James, and Eliot Sumner, musician, actor and son of Sting and Trudie Styler, appear in the shots, with the city of New York as a background.

The second part focuses on the philosophy of Fay’s double life, representing private and professional life, duties and pleasures, relaxation and fun. Matthew Avedon, jazz guitarist and brother of photographer Michael; Duke Nicholson, actor and nephew of two-time Oscar winner Jack Nicholson, and more are portrayed in their everyday lives in Los Angeles while Marlon Sexton, actor, model and musician, is portrayed in London.

Last January the brand celebrated the 25 years of its double coat with a museum exhibition called “Double’s 25th” inside the company’s showroom in Via Savona in Milan.

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