No7's highly-anticipated first retinol product is now on sale

Abigail Malbon
Photo credit: IRA_EVVA - Getty Images

From Red Online

Boots' No7 brand famously has some of the most in-demand beauty products on the high street, and it's not unusual for thousands of people to sign up to get their hands on the newest launches.

However, the brand has seen an unprecedented level of interest in their newly released retinol launch - the first product from the brand featuring the anti-ageing ingredient - as a massive 93,000 people signed up to get their hands on the product prior to its launch today.

Last week the brand teased the 'first-ever clinically proven concentration with ten skin benefits that promises to deliver maximum results with minimal irritation', and keen shoppers signed up before the brand revealed the product via their Instagram.

For those not in the know, retinol (or vitamin A) is a regenerative ingredient known to support collagen production and give skin its youthful plumpness back. As for Matrixyl 3000+, it's an ingredient that helps skin recover some of its elastic, and is already found in No7's bestselling correcting serum.

Essentially, the product looks set to be an anti-ageing wonder - and all for £25 on Boots introductory offer (normal price is £34)! Of course, No7 products are always thoroughly backed up by clinical trials and have been tested on real women, so we're certain this product is worth the hype... though you'll have to move quickly to buy one!

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