No7 launches new £12 Ultra Mascara to create fuller, longer lashes

No7 launches a new Ultra Mascara to create fuller lashes (Getty Images)

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In life, we will undertake some great journeys, and no journey is so long, with so many ups and downs, as the search for the perfect mascara.

We want lashes that look double the length, that fan out evenly and that look bold enough without sticking together in clumps; it’s no easy feat.

But some news fresh out of the beauty camp this morning might signal the end of our life-long search: No7 have just launched a new mascara that promises thicker, fuller lashes with the perfect curl included.

The Full 360 Ultra Mascara hit shelves today and is likely to be a big hit if No7’s previous mascara sales are anything to go by: the high street brand sells one tube of mascara every five seconds.

At an affordable £12, it also means we have more money to invest in mascara-worthy meals out. Win, win, right?

Buy it: The Full 360 Ultra Mascara | £12 from Boots

The multi-benefit mascara delivers exactly what it says on tube volume, length and curl with added nourishing ingredients, such as Vitamin E and Carnauba Wax, for all-round panoramic lashes - and just in time for Valentine’s Day, too.

Savvy shoppers who received a sample of the product ahead of launch date have already taken to the Boots website to express their excitement.

“I have also used the same mascara for years and anything else I've tried has never suited my eyelashes until now. The No7 full 360 ultra mascara is AMAZING and I will continue to use this,” one customer gushed. “After two strokes my eyelashes looked so full and curved upwards which is what I like, it doesn't clump your eyelashes together either it separates them. Everyone needs this mascara in their lives!”

While another, equally as emphatic, shopper commented: “An excellent mascara! The brush shape and texture provides excellent coverage of all the lashes and the consistency isn’t thick and gloopy like other mascaras. It looks great, feels lightweight and comfortable on and is easy to remove. Loving it so far!”

The introductory offer of £12 is available until March 10 and then the mascara price can be bought for £15. Plus, think of all the money you’ll save on coffees now your eyes will look more alive and ready-to-go without it.

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