Many would consider 2016 to be the year of the dating app; never before have we had such a wide choice of tools to help us find the perfect partner.
And now, a new app has been designed to help women find a very particular type of ‘partner’ - a baby daddy.
London Sperm Bank Donors has created an app which allows users to track down potential fathers by picking from a selection of desired characteristics, such as eye colour and height.
And if the perfect donor just isn’t out there yet, users can create a “wish list” alert which will tell them if their dream candidate comes along.
Donor descriptions on the tool aren’t dissimilar to the kind you’d find on a dating site - phrases such as “strong character” and “feels passionately about the environment” can be found in many men’s blurbs - and that’s all part of the sperm bank’s efforts to promote the app as a regular service.
“You make all the transactions online, like you do anything else these days,” scientific director of the London Sperm Bank, Dr Kamal Ahuja, told The Times.
“This allows a woman who wants to get a sperm donor to gain control in the privacy of her own home and to choose and decide in her own time. We think this is the first of its kind in the world.”
Unsurprisingly, the app has sparked rather a lot of controversy, too - especially its potential impact upon fatherhood.
Josephine Quintavalle, from the campaign group Comment on Reproductive Ethics, also said:
“How much further can we go in the trivialisation of parenthood?” she asked.
“This is reproduction via the mobile phone.
“It’s digital dads. Choose Daddy. This is the ultimate denigration of fatherhood.”
What do you think about the London Sperm Bank Donors app? Tweet us at @YahooStyleUK.