Nestlé releases first all-new Quality Street product in nearly 85 years
Nestlé has launched its first all-new Quality Street product in more than eight decades, revealing a “contemporary” flavoured range of truffles.
The Quality Street Intrigue range, which is due to become available in UK stores this week, consists of three different types of truffles.
The flavours, which include Salted Caramel, Orange and Praline, were inspired by “classic Quality Street elements”, the company explained.
“Quality Street is a much-loved UK brand, and we know many fans would love to enjoy more of it all year round,” said brand manager Rebecca Holt, alluding to the fact that Quality Street sweets are frequently associated with the festive period.
“That’s why we’ve created a product that will enable consumers to experience Quality Street in a brand new way.”
Holt outlined how Nestlé took the “essence of Quality Street and added a contemporary twist” for the truffles range.
“Intrigue combines classic Quality Street elements such as praline, caramel and fruit, with a delicious truffle centre,” she said.
The brand manager added that the firm hopes the new product will “delight Quality Street fans as well as introduce new consumers to the brand”.
Each 200g box from the Quality Street Intrigue range contains 20 individually wrapped sweets and has an RRP of £5.
The Salted Caramel and Praline-flavoured truffles will be available to purchase from Morrisons and Asda stores across the country from the beginning of March, and from Tesco stores from April.
Meanwhile, the Orange-flavoured truffles will be sold exclusively at Asda.
Several Instagram users expressed their excitement over the launch of the truffles.
“Omg they sound epic,” one person wrote.
“Ohhh these sound GLORIOUS,” another said.
Last September, it was reported that Quality Street had reduced the weight of its classic, seasonal tub from 720g to 650g as a new chocolate was added to the mix.
Nestlé explained that the percentage of chocolate sweets in the tub had increased from 35 per cent to 46 per cent, in accordance with customer feedback.
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