Must Read: What's Miu Miu's Secret? How Creative Director Switch-Ups Impact Designer Beauty Lines
Photo: Victor Boyko/Getty Images
These are the stories making headlines in fashion on Tuesday.
Miu Miu's secret sauce
Despite the luxury industry experiencing a rough patch, Prada Group reported Miu Miu's sales were up 93% in the first half of the year. Vogue Business's Laure Guilbault writes that the brand's secret to its momentum includes leaning into its quirky, edgy aesthetic through bold marketing and a shrewd celebrity strategy. With Miu Miu's successful fashion shows, collaborations with New Balance and Church's as well as campaigns featuring Gigi Hadid, Cailee Spaeny, Emma Corrin, Amelia Gray and Emma Chamberlain, the brand isn't playing it safe in the face of uncertainty and instead follows an innovative approach to its design and image. {Vogue Business/paywalled}
How creative director switch-ups impact designer beauty lines
When Gucci relaunched its beauty line in 2019, it doubled down on the vision of then-creative director Alessandro Michele, but now, the minimalist-leaning Sabato de Sarno has put his stamp on Gucci Beauty, recently launching the Rosso Ancora lipstick in deep burgundy, which he has made the brand's signature. The fashion industry's creative director musical chairs could potentially harm luxury brands' beauty lines, if short-term creative directors revamp them too frequently. {Glossy/paywalled}
Photo: Courtesy of Allen Edmonds
Willy Chavarria reveals his first shoe design
Willy Chavarria partnered with Wisconsin-based shoemaker Allen Edmonds to create his first shoe, The Jalisco. Envisioned as the new "unformal" shoe for any season, occasion or gender, The Jalisco is a split-toe Derby oxford with a Cuban heel and gold-foil W.C. initials. It will be featured in Willy Chavarria's Spring 2025 runway show during New York Fashion Week on Sept. 6 and will be available at select Allen Edmonds stores and retailers globally in Spring 2025. {Fashionista inbox}
Diane Keaton and Look Optic collaborate on eyewear collection
Diane Keaton teamed up with Look Optic on an eyewear collection inspired by her iconic style. The collaboration includes tinted and progressive readers in transparent cinnamon, smokey taupe, forest green, black and tortoise. Ranging in price from $68 to $102, the collaboration is available now on lookoptic.com. See Keaton's campaign images and the collection's frames below. {Fashionista inbox}
Diane Keaton for Look Optic. Photo: Courtesy of Look Optic
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