Must Read: Ulta Beauty Collection Relaunches, No One Will Sponsor a NYFW Bus
Photo: Bing Guan/Bloomberg via Getty Images
These are the stories making headlines in fashion on Friday.
Ulta Beauty Collection relaunches
Ulta Beauty is relaunching its affordable in-house collection with a focus on Gen Z. Beauty spending among the age group is at its highest since 2018, and the retailer hopes to stake its claim in the experimentation-and-trial market among young consumers with redesigned packaging and new products, such as milky toners, lip oils and colorful mascaras. {Glossy}
No one will sponsor a NYFW bus
CFDA CEO Steven Kolb posted on several platforms last week seeking a sponsor for a New York Fashion Week buss that would shuttle buyers and press between September's shows. The project requires $75,00-$100,000, minimal for big brands like Amazon, the CFDA Awards sponsor for 2023, but no one bit. The lack of interest is puzzling, as the bus would provide prime advertising space, putting a brand's mobile billboard in front of influencers, celebrities and onlookers. Vogue Business editor-at-large Christina Binkley explores the factors that may dissuade high-profile sponsors from stepping up to the plate. {Vogue Business}
Photo: Courtesy of Pirelli
The 2025 Pirelli Calendar photographer is revealed
Ethan James Green is the 2025 Pirelli Calendar photographer, he and the brand revealed on social media Friday. The calendar shoot took place between May and June in the Miami Keyes with Tonne Goodman on styling duties. Images will be revealed in London in November. Talent has yet to be announced. {Fashionista inbox}
Nars taps Ciara, Camila Morrone and Pom Klementieff
Ciara, Camila Morrone and Pom Klementieff are Nars's first official global ambassadors. The three star in a new Nars Explicit Lipstick campaign, which will launch in Paris this September. Their appointment and the campaign celebrate the brand's 30th anniversary. The women "are very much Nars," yet each speaks to a distinct sector of Nars customers, Nars vice president of global marketing and digital strategy Jennifer Jackson explained to WWD. {WWD/paywalled}
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