Must Read: Saoirse Ronan Named Louis Vuitton Ambassador, The Beauty Industry's Many CEO Changes
Photo: Courtesy of Louis Vuitton
These are the stories making headlines in fashion on Tuesday.
Louis Vuitton names Saoirse Ronan house ambassador
Louis Vuitton announced on Tuesday that actor Saoirse Ronan is the brand's newest house ambassador. Ronan is an Oscar-nominated actor known for her roles in "Lady Bird," "Little Women" and most recently "The Outrun." "I have admired Saoirse's career for many years now, I find her totally captivating in the roles she plays. And what's more, behind her talent lies such a charming and bright person," Nicolas Ghesquière, artistic director of Louis Vuitton's women's collections, said in a press release. {Fashionista inbox}
The beauty industry's many CEO changes
So far this year, the beauty industry has seen a plethora of CEO shakeups from brands such as L'Occitane Group, Avon Products Inc., Biologique Recherche, L:a Bruket, Susanne Kaufmann, Fresh and Orveon. Within the dynamic and highly competitive market, Sasha Radic, managing director at Jefferies, told WWD that sometimes a shift in leadership can help support brands as they try to align with the changing market. John Long, North America retail sector leader and senior client partner at Korn Ferry, also described 2023 and 2024 as "reset years" after the COVID-19 pandemic, wherein companies are looking for the right leadership to move their brands forward. {WWD/paywalled}
Why is Vestiaire Collective crowdfunding?
Luxury resale company Vestiaire Collective announced a crowdfunding campaign to raise at least €1 million, which turned some heads since the platform has previously raised $744 million over 12 rounds with big backers. But this move isn't really about the money, it's a marketing tactic, according to CEO Max Bittner. "This fundraiser was not even the idea of the finance department, it was the idea of the marketing department," Bittner told Business of Fashion. This move can make noise in the market and boost ties with customers ahead of Vestiaire Collective reportedly aiming for an initial public offering in 2025. {Business of Fashion/paywalled}
Photo: Amy Troost/Courtesy of YSL Beauty
YSL Beauty taps Bruna Marquezine as U.S. ambassador
Brazilian-born actor and model Bruna Marquezine is YSL Beauty's newest U.S. makeup ambassador, joining the ranks of Lila Moss and Lil Nas X, the brand announced on Tuesday. Marquezine will star in the brand's "Sweet Like Candy" makeup campaign for its Candy Glaze Lip Gloss Stick, photographed by Amy Troost. "Not only have I been using YSL Beauty makeup products for years, but I share so many values with the iconic brand, including the importance of authenticity, inclusivity and uplifting females," Marquezine said in a statement. "Together, I hope we can showcase the underlying strength that lies within beauty. Beauty is subjective, which has always been so empowering to me. I'm going to own my looks and I hope you do too – and that you feel so proud doing so." {Fashionista inbox}
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