Mr Kipling Introduces New Gooey Brownie Bites To Baked Goods Range

·1-min read
Mr Kipling Introduces New Gooey Brownie Bites To Baked Goods Range

Chances are you're here because, like us, you've grown up on Mr Kipling. If it wasn't Angel Slices, French Fancies or Viennese Whirls you munched on after school, it was probably Mini Battenbergs or Jam Tarts. Let's face it, these undeniably nostalgic and moreish treats pretty much shaped who we are today (too much?).

And with that, we can't help but obsess over any and every launch the confectionary brand reveal, including its latest... Gooey Brownie Bites.

Spotted online via The Grocer on Instagram, along with a number of other food news profiles, there's three instalments of Mr Kipling Brownies: Double Chocolate Brownie Bites, Salted Caramel Brownie Bites and Seriously Chocolate Brownies.

The Seriously Chocolate Brownies are a little similar to Mr Kipling Chocolate Slices, but different in the fact they're brownies. Think layers of chocolate crème, coated in milk chocolate and finished with a dark chocolate drizzle. While the Gooey Brownie Bites feature 10 mini brownies topped with either chocolate or salted caramel sauce (depending on your flavour choice) and coated in milk chocolate. Y-U-M.

This new range of brownies have rolled out into Morrisons stores first, before hitting Asda shelves later this week on the 26 September, costing £2.65.

Mr Kipling Brand Director, Mathew Bird told The Grocer that he was, “excited to be expanding this popular range with brownies – and our first ever Signature Collection bite-sized treat.”

Continuing to explain that they would “meet growing demand for evening indulgence and increase penetration with younger consumers”, bringing “a special moment to every occasion.”