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Xbox and Ninja air fryers among most searched-for products of 2023

(Crocs / Ninja / Xbox / Yahoo Life UK)
Front runners for Yahoo! UK's most-searched products for 2023 include the Xbox Series X, Ninja Air Fryer and Crocs. (Crocs / Ninja / Xbox / Yahoo Life UK)

As we put another year behind us and prepare for the start of something new, it's only right we take some time to look back at the most searched-for products of 2023 on Yahoo! UK. From best-selling game consoles to state-of-the-art air fryers, home security systems to digital devices designed for reading — not to mention a pair of Crocs or two — the results, which were pulled from hundreds of millions of searches on Yahoo UK in the past 12 months, reveal that most people were concerned with upgrading their locker of tech and gadgets, and didn't mind spending a little more on bigger ticketed, pricier items. Which, for some, may come as surprise following a pretty tricky financial few years.

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👉 Yahoo UK's most searched-for products of 2023

1. Xbox

If there's one thing we've learnt from our users this year, it's that they love a games console. That's right, yet again, gaming scored a hat trick in this year's Yahoo searches, with the Xbox Series X rounding up as the first gaming product on our list.

Delivering 4K Ultra HD gaming with 3D spatial sound and Dolby TrueHD with Atmos audio, it's one of the best ways to enjoy truly immersive gameplay. Plus, it can be used to Blu-ray and stream 4K TV shows.

Promising a "new generation of gaming", one complete with re-engineered hardware and software integration, superior speed and performance, you can purchase it alone or as part of a bundle with additional controllers, games and more. 

£389 at Currys

2. Ninja Air Fryer

The brand leading the air fryer craze. Loved by the nation and available in a range of different models, Ninja's most classic iteration comes with six cooking functions: Air Fry, Max Crisp, Roast, Bake, Dehydrate and Reheat, a digital cooking probe and two cooking drawers, promising to cook food up to 75% faster than the conventional fan oven.

Compact and cheaper to run than electric ovens, it's no surprise that shoppers are keen to snap them up, especially when they go on sale.

Rated a brilliant 4.9 out of five and regarded as Ninja's most popular model — the Ninja Foodi Dual Zone Air Fryer — has a 7.6L capacity, two independent cooking zones and six customisable cooking functions. 

£150 at Argos

3. Crocs

Named as one of Amazon's most popular products of all time and often the top of the e-tailer's best-selling fashion list, you may be surprised to hear that Crocs is in fact in Yahoo! UK's selection of most searched-for products. Praised for their practicality and comfort, they come in a variety of colours and sizes.

Available in a variety of colours and sizes, these slip-on shoes are loved by the nation for a reason. The epitome of comfort. 

£30 at Amazon

4. PlayStation 5

The excitement for the PS5 didn't budge this year, with fans still keen to get their hands on the elusive PlayStation 5 and the PlayStation 5 Digital Edition, which has continuously sold out since first launching in November 2020.

Both offer ultra-high-speed SSD which has sped up load times, along with 3D Audio Technology and adaptive triggers on the controllers to make gameplay as realistic as possible.

Promising "lightning-fast loading with an ultra-high-speed SSD", it's available in the standard format, as well as the digital edition. 

£389 at PlayStation

5. Fitbit

With the trend for health and wellness only growing, it's no surprise that the all-in-one personalised fitness tracker, the Fitbit, gets a spot on this list. Whether you're looking to stay motivated and track your daily progress, or want to tune in and take care, keeping a routine has never been easier.

YouTube Music, Google Maps and Google Wallet are just some of the tools you can explore with the latest model of Fitbit. But the biggest selling point has to be the five full days worth of battery life. 

£119 at Argos

6. Nintendo Switch

Another popular console this year was the Nintendo Switch, one we imagine lots got for Christmas.

Always insanely popular, it's another big investment, starting from £299.99. However throughout the year, there's flash sales thanks to Amazon Prime Day and Black Friday.

Boasting a battery life of up to nine hours, connectivity to your TV using the TV mode and the option for competitive or co-operative multiplayer use anywhere, it's one of the slickest ways to enjoy video games.

Not only connecting to your TV at home, it also instantly transforms into an on-the-go handheld gaming device using its 6.2-inch screen.

£259 at Argos

7. Ring Video Doorbell

In the world of video doorbells, there's one that reigns supreme — Amazon's Ring Doorbell.

With six different models, each highly-rated and boasting rave reviews, a video doorbell like this is usually the first point of call for those of us who are looking to invest in a seamless home security system. But it goes without saying, they're not exactly cheap. Well, not usually anyway...

Thanks to numerous sales through the year (there's one on right now), the Ring Doorbell often sees price reductions of up to 50%.

The first step to achieving a seamless home security system, get it for just £59.99. 

£59 at Amazon

8. Apple iPhone 15

Newly released this year from Apple was the iPhone 15. Complete with an advanced front and back camera, satellite connectivity and crash detection, alongside a 6.1in OLED display and super fast Apple A16 bionic chip and brand-new dynamic island and USB-C charging port, there's no wonder it's remained popular throughout the year.

Like with all Apple products, it doesn't come cheap and will set you back £799 for 128GB, £899 for 256GB or £1,009 for 512GB.

The latest iPhone to hit the market this year was the iPhone 15, with a number of new design features and internal advancements. 

£799 at Apple

9. Apple Watch

In the same category as the Fitbit, the Apple Watch has also proved popular among Yahoo searches.

Featuring a stylish design and interchangeable watch straps, it can set, monitor and track your workouts and sleep, and thanks to its Bluetooth capabilities, you can also use it to listen to music, answer texts and take calls.

Described as your "handy health companion", the latest generation of the Apple Watch has added temperature sensing for deeper insights, and Crash Detection should you ever need help in an emergency. 

£329 at John Lewis

10. Kindle

Last but by no means least, Amazon's Kindle. A trusted favourite amongst book lovers, the digital device designed for reading is perfect for those who like to read on-the-go, but don't want to carry around multiple hardcovers. It comes with a high-resolution display for sharp text and images, extended battery life and 16 GB of storage for housing thousands of books.

The lightest and most compact Kindle, shoppers say it's "absolutely brilliant". One customer even said, "it's like a library in my pocket". 

£94 at Amazon