This Is the Most Popular House Color for 2025 (It’s So Victorian!)
The real estate world has been seeing a lot of black and white the past few years. Every house that hit the market, whether it was a modern farmhouse, a mid-century ranch, or a classic rowhome, has been treated with the same palette. White house. Black shutters and trim. Copy and paste.
But the tides are shifting this year. I asked three real estate professionals the exterior paint color they expect to be the pinnacle of curb apparel in 2025 — and they all said a variation on the same thing.
But here’s the thing: It’s not a new color at all. It’s one you’ve probably seen on jaunts through New England coastal towns or popping up in neighborhoods full of Victorian homes. This color can skew neutral in the right light, but it makes a statement depending on the exact shade.
The most popular house color for 2025 is …
A blue that leans into moody gray territory. Think of the color of a bluestone slate patio, a stormy sky, or a bird’s feather. It’s a color with depth and emotion. It’s not a fallback color that you pick just because you didn’t know what else to do. This sometimes-dark color adds dimension and a certain je ne sais quoi to your curb appeal. It’s not vibrant, but it can lean sophisticated on a traditional home or charming on a little cape cod. It’s like the chameleon of colors, evolving with the landscape and architecture.
Of course, there are countless blue-grays you could choose, but here are three that are vetted by real estate professionals.
Farrow and Ball’s Selvedge
“If you have a townhouse with siding, then I highly recommend a cedar siding painted in a slightly deeper shade, [Farrow and Ball’s Selvedge],” says Jessica Peters, real estate agent with Douglas Elliman in New York City. “Selvedge is a particular favorite because it’s incredibly neutral while still adding a bit of color with its blue undertones, making a home look vibrant even on a cloudy day.”
Benjamin Moore’s Vermont Slate
Andie Fusco, Realtor with Four Seasons Sotheby’s International Realty in Stratton, Vermont, sees a regionally appropriate version of the color taking hold in her town. She says, “In Vermont and northern New England, Benjamin Moore’s Vermont Slate is a popular choice these days.”
Fusco explains that this deep blue-gray shade is not only visually striking, but it’s also practical. “This darker color helps homes hold onto warmth in the colder months,” says Fusco, who notes that the key with getting this strong color right also depends on the quality of the paint job.
Benjamin Moore’s Mysterious
Dark blue-grays can make a powerful impact on curb appeal, and Sarah Bronstein, an interior designer and real estate broker in Asheville, North Carolina, is seeing them take hold in her mountain region. Bronstein says, “Benjamin Moore’s Mysterious has become really common on both new builds and folks repainting existing homes. I’m seeing it often combined with wood and stone accents.”
From new builds with woodsy accents to stately townhomes, the real estate world is in for a moody, stormy-day aesthetic in 2025 — and we’re here for it.
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