Most pet owners plan a pet health reset in 2025
A majority (77%) of pet owners are interested in a health reset in 2025 — and nearly as many (69%) are considering one for their pet, too. Conducted by Talker Research for MetLife, a survey of 2,000 dog and cat owners compared pet priorities and spending this year to last. Why the focus on health? The annual survey found that pet parents are taking a proactive stance. Just half of those whose pet experienced an unexpected health event in 2024 were financially prepared for the cost (52%), down from 82% who said the same in 2023. On average, this event cost respondents $560.80. If their pet were to face a medical emergency, under half of pet parents surveyed would be financially prepared (49% — down from 59% in 2023). These costly circumstances contribute to why fewer pet owners are interested in getting a new pet in 2025 (27%) than those who said the same about 2024 (66%).
