The Most Major Ad Campaigns of Spring/Summer 2025
After the runway shows and presentations, but before a collection or new launch drops, there is that wonderful anticipatory moment that keeps the momentum going, all thanks to a good visual. Yes, the ad campaigns. Whether they're creating viral pop culture moments or simply announcing new brand ambassadorship, they offer a complete image of a universe you could step into— and the pieces you'll want to wear in the season ahead. This year has started off strong by giving us a little winter pre-thaw in the form of a fresh slew of Spring/Summer 2025 visuals.
Whether it’s Taylor Russell perched in a tree (and lensed by David Sims) for Loewe, Gracie Abrams making her ambassador campaign debut in a Chanel’s pre-collection spring-summer campaign shot by Craig McDean, Banana Republic's return to the classics, or Fendi’s latest marking the iconic Roman brand's centenary later this year, there are plenty of visuals to take inspiration from.
Here, some of our favorites.
Loewe
Starring Taylor Russel, photographed by David Sims
Chanel
Starring Gracie Abrams, shot by Craig McDean with creative direction by Sofia Coppola.
Loro Piana
Photographed by Mario Sorrenti.
Gucci
Starring Yara Shahidi and George Mackay, lensed by Xavier Dolan.
Banana Republic
Featuring Nicholas Duvernay and Jasmine Tookes. Shot by Alex Nataf.
Proenza Schouler
Photographed by Tim Elkaïm.
Fendi
Starring Lina Zhang and shot by Steven Meisel.
Louis Vuitton
Featuring Lisa, shot by Steven Meisel.
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