Missoni to Design Residences in Turkey
MILAN — The appetite for branded residences is not waning and Missoni has landed another real estate project.
The Italian fashion company has partnered with Turkey’s development company RMA Holding on the Montes by Missoni residences.
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The interiors will be designed by Missoni’s creative director Alberto Caliri, while the architectural design of the project has been crafted by Istanbul-based architect Boran Ekinci, with interior design and creative consulting by 3Homes. Landscaping will be carried out by Turkish landscaper Işık Peyzaj.
Perched atop a high hill in Bodrum’s Gökçebel area of Yalıkavak, the residential project will offer views of both the Aegean Sea and lush greenery native to the Muğla region.
Montes by Missoni will comprise 54 units, including three- or four-bedroom villas and one- or two-bedroom flats with gardens. All homes will feature fixed Missoni design elements such as patterned shading systems, wallpapers and mosaic patterns.
In addition, the project will include a private spa and fitness center, a residents-only pool, lounge areas, a sunset restaurant, pickleball and basketball courts, as well as dedicated play areas for children.
Construction for Montes by Missoni will commence in the first quarter of 2025, with a launch event planned for spring 2025.
As reported, in October Caliri succeeded Filippo Grazioli, who had joined Missoni in 2022 and whose last show was held for spring 2025 on Sept. 20 in Milan.
Caliri’s first collection will bow for pre-fall. The designer first joined Missoni in 1998 and succeeded Angela Missoni as creative director ad interim in May 2021. A year later, he crossed over to the brand’s home collection and led a new phase for the division, which has been supervised by cofounder Rosita Missoni.
In the first half of the year, Missoni sales rose 2 percent to 64.2 million euros, and the home collection accounts for around 22 percent of total sales, said chief executive officer Livio Proli in a WWD interview in October, adding that Caliri helped sales of the home collection climb 50 percent in four years, also thanks to the numerous luxury interior design projects.
In October, Missoni revealed it was debuting in Toronto with Missoni Sky, a luxurious residential tower being developed with Amexon Development Corp. The tower will showcase Missoni’s signature geometric style, integrating the brand’s iconic zigzag patterns and colors into spaces ranging from the expansive lobbies and rooftop terraces to the amenities and interiors of the residences.
Last year, Missoni partnered with luxury real estate developer Dar Global, creating interiors for the luxury Marea residential project in the south of Spain, near Marbella, the marinas of Puerto Banús and Sotogrande, the Santa María and Los Pinos Polo Clubs, the Finca Cortesin hotel and 18-hole golf course and Real Club Valderrama. Together with Dar Global, Missoni has also developed the tower of Dubai Urban Oasis, and the interiors by Missoni of the Miami Bay Handover tower were completed last year.
A strong passion of Rosita Missoni’s, the home collections have been a pillar of the brand for more than 30 years, initially licensed to T&J Vestor, a company started by Rosita’s parents. They are now fully owned and managed by Missoni.
The company has also been developing the Missoni Resort Club project, outfitting strategic locations, such as Portofino and the Maldives, with the brand’s signature fabrics and patterns. This summer it unveiled its new outpost in collaboration with Nikki Beach Costa Smeralda, located in the Cala Petra Ruja bay in the Sardinian luxury destination of Porto Cervo.
Earlier last month, Missoni partnered with The Ritz-Carlton, transforming the exclusive beachfront at The Ritz-Carlton Bali into the Missoni Resort Club.
Missoni has also inked several contract agreements, including for example the Missoni Baia residences in Miami with developer OKO Group.
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