Miller Lite's New YuleLager Is the Fireplace Keg Combo You Never Knew You Needed
The Wisconsin-based beer brand aims to turn "holiday time into Miller Time."
Courtesy of Miller Brewing Co.
The YuleLager includes extra beer storage space designed to "keep Miller Lite at the perfect temperature."Miller Lite is here to make your festive season a little more cheerful — and a lot more beerful.
On Tuesday, the Wisconsin-based beer brand announced that it's releasing a limited-edition Miller Lite YuleLager, which acts as a single piece of furniture holding everything you need for a great holiday season.
"As a beer brand known for going all out during the holidays, we wanted to create an epic item that encourages fans to come together with friends and family over something as simple and satisfying as Miller Lite," Alan Bremerkamp, the director of marketing for Miller Lite, shared. "That's why we created the Miller Lite YuleLager. Whether you like to go all out for the holidays or just keep things simple, the Miller Lite YuleLager puts an all-new twist on gathering around the fire during all your festive moments."
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The brand explained that the YuleLager is a "digital, beer-pouring fireplace that offers fans a festive new way to savor the sights, sounds, and great tasting sips of the holiday season."
As for the specifics, the YuleLager includes a custom "BeerBlaze" LED screen that makes it look like you've got a real, blazing fire going, along with a custom audio track so "fans can enjoy the sounds of the crackling faux fire paired with the satisfying pop of a freshly opened Miller Lite."
The YuleLager also includes an extra beer storage space designed to "keep Miller Lite at the perfect temperature," along with built-in stocking hooks so you can hang yours by your (faux) chimney with care. And speaking of chimneys, it's also got that — only this time, it's an insulated, fully removable chimney-inspired beer tower that "allows fans to pour ice-cold Miller Lite straight from the beautifully crafted wooden base of the YuleLager, turning holiday time into Miller Time."
According to the beer company, setting up the YuleLager is also rather easy. All you've gotta do is lug in the base, attach the chimney, add beer to the top of the tower, and you're all set.
Fans (who are 21 years old and older, naturally) can get their hands on it starting on November 22 by heading to shop.millerlite.com. But it'll only be available while supplies last, so if you're into it, you better snag it quickly. However, if you miss out, you won't be at a total loss, as you can always stream the YuleLager fire via the brand's YouTube page all season long.
