Miller High Life's New Perfume Smells Just Like a Dive Bar — in a Good Way
"Every spritz takes you back to that well-loved bar top."
Courtesy of Miller High Life
Have you ever thought, "Man, I really wish I could smell exactly like my favorite dive bar?" Well, guess what, my love? Now's your time to shine.
On Tuesday, Miller High Life announced its plans to release a brand-new perfume that mixes all the essential scents of a neighborhood dive bar. And it's called — what else — Miller High Life Dive Bar-Fume. And this isn't a scent for any old time of year. According to a statement by the brand, the premium fragrance is somehow also ideal for the holidays. We're not quite sure why or how, but we'll take it.
According to Miller High Life, the perfume "captures every familiar dive bar scent, from the satisfying crack of a freshly opened beer to the comforting savory taste of classic bar snacks."
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The "transformative" blend, it added, includes notes of cedarwood and patchouli, "so every spritz takes you back to that well-loved bar top," and tobacco and leather, which are meant to evoke "the comforting musk of worn-in barstools." There are also notes of champaca blossom for "that crisp, refreshing aroma when the bartender cracks open The Champagne of Beers" and a little whisper of sea salt, "like the basket of fries you look forward to at the end of the night." And really, when all those scents come together, it does sound like a delightful sniff.
Courtesy of Miller High Life
Miller High Life Dive Bar-Fume will drop three times: on December 4, 5, and 6.The scent will be available starting Wednesday, December 4, at 12 p.m. ET. And fans 21 years old and older can purchase the perfume for $60 on the Miller High Life online shop. (There is also a ton of other merch in the digital shop, including apparel, barware, plenty of tailgating goodies, and even stuff for your pets.) However, naturally, this is a limited-edition drop, which means if you want to get your hands on it, you better act quickly. Limited drops will happen on December 4, 5, and 6, so you have three chances to snag this scent so you can spritz it all over for the holidays and beyond.
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