Michael Strahan to Outfit New UFL League and Create Fan Collection
Michael Strahan may have made his mark in the National Football League, but the former player and entrepreneur has inked a deal to become the official off-field apparel partner of the United Football League.
Under the terms of the deal, the MSX by Michael Strahan brand will create a collection for the athletes, coaches and broadcasters of the UFL, a league that merges the XFL and the USFL that kicks off its inaugural season on March 30.
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This marks the first official league designation for the Strahan brand, which was created nearly a decade ago.
In addition to outfitting the players, MSX will create men’s and women’s short and long-sleeve T-shirts, tanks, pants, shorts, sweatshirts and outerwear for fans that will be sold on the UFL Shop’s website as well as in venues where the games are played.
In addition to the apparel collection, the Official Off-Field Apparel Partner designation will include content development and fan engagement initiatives and broadcast integrations, including the outfitting of all talent within the UFL Command Center, the home of the UFL’s real-time officiating review process, in Michael Strahan. The MSX by Michael Strahan brand will be featured prominently in all UFL venues, including in lower-bowl and field-level signage.
The UFL will utilize Strahan’s SMAC Entertainment, a talent agency, branding and production company he cofounded with Constance Schwartz-Morini, to create cross-promotional digital and in-venue, experiential content to help introduce the league to fans.
“Becoming the first Official Off-Field Apparel partner of the UFL is not just an opportunity to showcase our brand in a groundbreaking way, it also demonstrates the off-the-field opportunities and ventures players can have,” said Strahan.
“We are proud that MSX will serve as the league’s first Official Off-Field Apparel Partner,” said Russ Brandon, president and chief executive officer of the UFL, praising Strahan for his business expertise and fashion style.
Strahan launched his eponymous brand with tailored clothing and furnishings in 2015 and has since expanded it to a number of categories including activewear and jeans.
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