Meghan Markle's new business venture will see royals breathe 'huge sigh of relief'

Meghan Markle's latest venture into the world of artisan jam with her American Riviera Orchard lifestyle brand has royal insiders and fans alike buzzing with relief, according to commentators.

The Duchess of Sussex took to Instagram to announce the launch, sending out 50 jars of her luxury jam to celebrity friends for a social media showcase.

This move marks a departure from the anticipated "tell-all" book that Royal watchers were expecting Meghan to release.

Emma Clifton, writer for Australian Women's Weekly, hinted that this new business direction is likely a welcome development for the Royal Family.

Meghan recently launched her new lifestyle brand, American Riviera Orchard
Meghan recently launched her new lifestyle brand, American Riviera Orchard -Credit:Getty Images

Celebrity publicist Waylon Tate commented to Australian Women's Weekly on the distinct branding of the project, noting: "What I've seen so far, although she's been pretty clandestine about it everything surrounding this new brand, is that it's Meghan and it's Meghan alone. You can even see it on Instagram. It's not Meghan and Harry - it's by Meghan," reports the Express.

Tate added: "This is the emancipation of Meghan. It's her saying, 'I'm a smart, savvy businesswoman. And here's an introduction to my family on my terms'."

Clifton observed: "Considering how much anticipation there was for Meghan's supposed 'tell-all-novel', her pivot into domestic goddess should surely mean there are a few sighs of relief around the palace...for now."

The Duke of Sussex is said to have barred a similar move following the release of his own memoir Spare in 2021. Mayah Riaz, PR expert, lauded it as a "prudent" strategy in an interview with The Daily Mirror.

"If it is true that Prince Harry has 'blocked' Meghan from writing a memoir, this seems to be a prudent move in their efforts to build bridges with the Royal Family."

"It suggests that Harry intends to avoid further controversy and maintain a more positive relationship with his family."

In quite the unexpected twist, Meghan's next venture appears to be dog biscuits, as revealed by a fashionably labelled glass jar of treats displayed by Harry's close friend, Nacho Figueras.

But, there hasn't been any official word yet on when products of American Riviera Orchard will launch, leaving fans excitedly braced for their chance to scoop some up.