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Everything We Know About Meghan Markle's American Riviera Orchard

In April 2017, Meghan Markle shut down to her lifestyle website, the Tig.

The Duchess of Sussex wrote at the time, "After close to three beautiful years on this adventure with you, it's time to say goodbye to The Tig. What began as a passion project (my little engine that could) evolved into an amazing community of inspiration, support, fun and frivolity. You've made my days brighter and filled this experience with so much joy."

She ended her message, "Keep finding those Tig moments of discovery, keep laughing and taking risks, and keep being 'the change you wish to see in the world.' Above all, don't ever forget your worth - as I've told you time and time again: you, my sweet friend, you are enough."

Not long after Prince Harry and Meghan stepped down as senior working royals, they also shut down their Instagram account, @sussexroyal.

But as of March 14, 2024, Meghan is back online, under a new brand: American Riviera Orchard. T&C can confirm that a website (americanriviera.com) and Instagram account (@americanrivieraorchard) both do, in fact, belong to the Duchess of Sussex. This comes on the heels of the relaunch of another Sussex website, the domain sussex.com.

Additionally, an Instagram story, posted to the handle, features edited clips of Meghan, likely at home in Montecito, as the song "I Wish You Love" by Nancy Wilson plays. Notably, the logo for American Riviera Orchard features gold font, on a beige background, and features a crest with the letters 'ARO' on top and 'Montecito' beneath the script of the name, and the description of the Instagram account reads simply: "by Meghan, The Duchess of Sussex" and ⁣⁣⁣"Established 2024⁣⁣⁣." Specifically, the account was launched in January.

No details have been made public yet regarding what American Riviera Orchard could be: Is it the Tig 2.0? A lifestyle brand selling products? Something else?

There's at least one clue as to what American Riviera Orchard could be, thanks to the Trademark & Patent Office. The trademark application, viewed by T&C and filed last month, reveals Meghan's American Riviera Orchard could possibly sell home goods, cookbooks, tableware, and edible treats—like jams and fruit preserves. An extended part of the trademark application later revealed that the brand could also sell jewelry, soaps, cosmetics, fragrances, yoga mats, stationery, pet accessories, wallpaper, and more.

Meghan hinted at her return to Instagram in an August 2022 profile in The Cut. In the story, author Allison P. Davis writes that Meghan, told her "Do you want to know a secret? I'm getting back … on Instagram."

The site currently offers the opportunity to sign up for a waitlist. Whatever American Riviera Orchard becomes, we are definitely intrigued.

We'll update this as soon as we learn more about American Riviera Orchard.


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