Mattel unveils first-ever blind Barbie with disability activist Lucy Edwards

Broadcaster and disability activist Lucy Edwards welcomes the first ever Barbie that represents those who are blind and have visual impairments.

Credit: Mattel

Video transcript

W. Yeah, I'm here today as an ambassador for the first ever blind Barbie fashionista doll.

I never thought I would live this day where I would be holding a blind Barbie doll.

The most popular doll in the world now has a visual impairment.

What?

That means that we're getting to a place in the world where we're accepted and we're represented.

Oh, my gosh.

I absolutely love your K and vy.

Oh, this makes me so emotional.

I just I so wish that I would have had this when I was a little girl.

I'm super excited because I didn't see myself represented as a young blind girl growing up in the world.

All I wanted was a role model that looks like me.

And finally we have one for R and IB and for the community of blind and partly sighted people that we support.

There's a demonstration that it's easy to include us as part of society.

If Barbie can be blind, then we should all be accepting.

Yeah, love it.

If I had a representation that said blindness is sassy, blindness is cool.

Blindness is OK Then I would have been more ok with losing my vision, but it was scary to young people.

All of the little Lucy out there that are struggling with their identity.

We don't have to anymore.

You know, we don't have to feel like we're not enough because Barbie is telling us that we are enough.