Madonna co-creates Celebration Tour merchandise to raise money for charity
Madonna is set to release exclusive Celebration Tour merchandise to raise money for charity.
The Queen of Pop has teamed up with eco-fashion house Ministry of Tomorrow to create a limited-edition collection of merchandise featuring two collector's item tote bags for her Celebration Tour.
The collaboration will support two charities - Raising Malawi and the Chema Vision Children's Center in Kibera, Kenya - both of which aim to help children in need.
The Material Girl hitmaker will be donating 100% of the proceeds from the merchandise to the two charities.
The tote bags, made from certified organic and fair-trade cotton, were designed by Ministry of Tomorrow's founder and President Julian Prolman, also known as The Great White Buffalo. According to a press release, the bags "will showcase Madonna's unique style while promoting sustainability and ethical fashion practices".
The Ministry of Tomorrow, an eco-fashion house, was founded by Prolman in 2013 with its flagship facility in Nairobi, Kenya. The founder was inspired by his passion for sustainable and ethical fashion.
The merchandise will be available to buy online and at select tour venues.
Madonna, who founded Raising Malawi in 2006, will kick off her Celebration Tour on 14 October in London. The original tour dates were postponed after the singer was hospitalised with a bacterial infection in June.
