M&S reveals its Easter Yumnuts... Hot Cross Yumnuts!

Elena Chabo
·2-min read
Photo credit: M&S
Photo credit: M&S

From Prima

We had Santa's Yumnuts at Christmas, Valentine's Lovenuts too, but the Easter Yumnut reinvention from M&S steps up the donut + Yum yum hybrid and throws another delicious baked good into the mix... hot cross buns!

The Hot Cross Yumnut is topped with a mixed spice fondant with cinnamon, nutmeg and ginger, ‘crossed’ with a white fondant icing and some chocolate chips for good measure.

Kirsty Rowley, product developer for Yumnuts said in the press release: "We have had some great fun over the past year expanding our exclusive Yumnut range, launching not only delicious bakes, but beautifully decorated, and in some cases, tongue-in-cheek additions.

"Most recently the Lovenut and Santa’s Yumnut became media sensations with the latter even making it on to US talk show, Ellen! I am sure our Hot Cross Yumnut is going to be just as popular – warming spiced fondant icing and chocolate. What is not to love! Hoppy Easter!"

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The Yumnut, launched in 2020 has been a tearaway success, with the supermarket revealing its sold over 7 million since launching and now has 6 flavours in the range including Raspberry Royal, Billionaires, and the trusty Plain Jane.

The retailers butter-enriched yum yum recipe features an 18- hour dough resting time coupled with 48 laminations to give it a light texture, then the bakers add the donut element by deep-frying the treats and covering them in classic sweet sugar glaze and decorations.

Mouthwatering.

Hot Cross Yumnuts are available in-store now £1.50 each or £4 for a pack of 3

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