Hurry, there's a new edition of the hugely popular Lulu Guinness Waitrose tote bag
You can shop it from Waitrose or John Lewis for £15.
The single-most popular tote bag of the last two years now comes in a brand-new design, and we have a feeling it's going to be just as well received by shoppers.
To put the demand for this tote bag into perspective, this year's former design (which is still available to purchase from John Lewis and Waitrose) proved so popular, one was bought every four minutes. While last year's edition even saw sales that exceeded that of eggs and milk. That's right, the Lulu Guinness Tote Bag is one that's at the top of many wishlists.
Now available to shop in a new and improved design, it's already garnered bestseller status over at John Lewis, with hundreds selling in the last 24 hours.
Brand-new for November, everyone's favourite tote bag now comes in a bigger size and fresh design.
This design launched earlier this year in summer, proving so popular one sold every four minutes. It features a stylish checkerboard print, with lip motifs and a fun lip-shaped keychain.
At £15, it costs a little more than its counterpart, but makes up for the added cost in size and compartments. Already selling fast, we suggest snapping yours up as soon as you can.
Why we rate it
First off, it still has that iconic Lulu Guinness feel, with splashes of the brand's signature red, white and black palette.
Instead of a checkerboard print, it now comes in an all-over lip print, detailed with the brand's name.
Larger than its predecessor, this version holds even more, and also comes with an additional zip pouch as well as short and long handles, depending on whatever's most comfortable for you.
Inside, there's a mix of zipped and open pockets handy for storing your phone, keys, make-up and other everyday essentials.
Once again designed with sustainability in mind, it's made with recycled bottles, and is the perfect helping hand for a spot of shopping, running errands or a trip to the beach.
Set to be such a hit with shoppers that only one per customer is allowed when shopped from Waitrose, we don't recommend waiting around to snag yours.
If you're thinking ahead to Christmas, it also makes the ultimate gift.
According to John Lewis's announcement on Instagram, there's two more matching products set to launch, which we have a sneaky feeling might involve a reusable travel bottle and coffee cup. So keep your eyes peeled!
What the reviews say
Brand-new, there's only a handful of reviews live on John Lewis and Waitrose, but those shoppers who have invested, couldn't be happier, describing it as "stylish yet practical", and "well worth" the buy.
"Got mine this morning and it’s fab! Much bigger than last year with an added little purse/pouch. Well worth the extra £3. Nice and bright design with a red lining and a good sized pocket inside."
"Lovely bag [and] good size."
Forgot my shopping bag this morning and this caught my eye, it's larger than the last one. It's made of recycled plastic bottles. It's stylish, has a a slip pocket inside and also has a small zip pouch which is detachable. As usual grab or shoulder straps. Feels strong and took my basket full of shopping with room to spare. There was a notice politely asking customers not to purchase more than two. Given it's larger than the one I bought previously, £15 is reasonable."
