Luke Littler's Tag Heuer Carrera Chronograph is a Watch Worthy of a Champion
This story is taken from Esquire's About Time newsletter, style director Johnny Davis’s straight-talking take on the wonderful world of watches. Sign up here
Having spent £120m* to outbid Rolex for the rights to Formula 1 (“WE ARE BACK”), handed Ryan Gosling £10m** to advertise its watches in his high-octane Fall Guy mode (“THE RACE NEVER STOPS”) and sponsored the golf, the tennis, the athletics, and the water sports (“ABOVE. BELOW. BEYOND.”), you'd think Tag Heuer would have every sport covered by now.
But has it missed a trick?
Forget Drive to Survive, the most nail-biting, zeitgeist-capturing sport RN is obviously the darts.
As spotted by @niccoly with its specific model later confirmed by u/Mother_Ad7869, on Friday night Luke “The Nuke” Littler blasted his way to world champ status, all the while wearing his £5,500 Carrera Chronograph CBN2011 on the oche.
So, come on Tag, what are you waiting for? Sign up Britain’s most famous teenager immediately.
TAG Heuer Carrera Chronograph
You could call the ad campaign “TIME’S ARROWS”.
This stuff writes itself.
If you need any more ideas, I can start next week.
*Figure entirely unconfirmed
**Says the Mail Online
You Might Also Like
