Loose Women new Body Stories campaign highlights the deception of social media

·3-min read
Photo credit: Loose Women
Photo credit: Loose Women

In 2017 Loose Women launched its award-winning body confidence campaign Body Stories, with the tagline: “You can look but you can’t retouch”, and now it’s back with a powerful set of new images.

Panelists Nadia Sawalha, Stacey Solomon, Denise Welch, Coleen Nolan, Frankie Bridge, Linda Robson, Kelle Bryan, Kaye Adams, Brenda Edwards and Jane Moore have all posed in swimwear showing them before and after the use of body tuning apps.

Photo credit: Loose Women
Photo credit: Loose Women

With the growing concern and mounting evidence about the effects of altering images online, the Loose Women are doing this to raise awareness around the lack of transparency on social media and what a serious effect it's having on people.

Photo credit: Loose Women
Photo credit: Loose Women

Recent studies show 9 in 10 young women are editing pictures of themselves with many “depressed” that they cannot live up to social media ideals.

Another report found more than a third of girls won’t post a selfie without a filter, and that seeing unrealistic standards of beauty can be bad for mental health.

Loose Women viewers say this is something they as parents and grandparents are worried about too, with Loose Women’s exclusive poll revealing that 78% of parents are concerned about the effect edited images on social media have on their child’s body confidence.

Now, Loose Women will be asking everyone to #LWKeepItReal on social media, encouraging viewers to join the panelists in posting their unedited pictures on social media and to be honest when images have been altered.

Speaking of the campaign, Loose Women Editor Sally Shelford said: “Launching Body Stories in 2017 was a defining moment for Loose Women and ever since we’ve been overwhelmed by the support from women and men, young and old, who want to see more confidence, openness and honesty about our real bodies. As we continue this campaign, we’re proud to be part of a movement that empowers people to embrace their uniqueness - and we can’t wait to see people joining in with the #LWKeepItReal on social media.”

Photo credit: Loose Women
Photo credit: Loose Women

Speaking of having the images taken, Stacey Solomon commented: “I loved doing Body Stories the first time and I was so excited to do it again. My body’s completely different, I’ve had another child since then. But I still have that picture hanging up in my dressing room, I love it, it makes me smile every time I look at it.”

Speaking about whether she alters images, she said: “If I thought a picture was a bit dark, I might brighten it up but I have not got the time to airbrush, slim things down, change the shape of things… then also I’m going to go out in public and they’ll go, ‘Who are you? Looks nothing like you!’ I think it can be a real dark hole to go down if you’re constantly changing things and wanting to be different.”

Photo credit: Loose Women
Photo credit: Loose Women

New panelist, Frankie Bridge, also opened up about the experience saying: “This shoot is definitely out of my comfort zone, but as a mum, I feel I have a responsibility in spreading this message and whilst I’m sure we’re all guilty of editing pictures in some way, whether through a filter or some good lighting, I hope with this campaign we can encourage everyone to be transparent, honest and keep it real on social media.”

You can see all the amazing images here:

Loose Women airs weekdays at 12.30pm on ITV and ITV Hub

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