New ‘Lonely Bounty’ Christmas advert from Mars Wrigley pokes fun at festive tearjerkers

Mars Wrigley is making a contribution to the Christmas advert season with an update on its “Lonely Bounty” parody of festive retail tearjerkers.

The campaign is a sequel to last year’s ad and follows a recent announcement that the chocolate is being removed from Celebrations tubs due to its unpopularity.

In true Christmas ad fashion, the story takes a heart-warming turn when Bounty is taken in by a woman who reminds him that he is still cared for, before he returns to the Celebrations home with the tagline: “You don’t know what you’ve got till it’s gone.”

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