The limited edition Valentine's Day Jellycats are here
If you haven’t heard of Jellycats, they’re essentially the modern version of Beanie Babies, complete with their own super fans and collectibles.
The brand was launched by Thomas Gatacre 25 years ago but has really become popular on TikTok (where else?) in the past few years. The sweet plushies are meant to be aimed at children, yet the London-based brand has created such a huge range of designs that these fun, cuddly toys have become popular with people of all ages. Jellycat croissant bag anyone?
In the quirky Amuseables line (which launched in 2018), you’ll find everything from avocado on toast and fluffy footballs, to a boiled egg wearing a groom's top hat. Meanwhile, in the main collection, each toy has its own character and name, such as Ricky Rain Frog or Cooper Doodle Dog, making them fun to collect – one of the reasons they’ve become so sought-after in recent years.
But with so many smiley toys and instantly loveable characters to shop, it can be a little overwhelming trying to work out which Jellycat to buy – and which will be the best investment. The limited edition and retired models are the most valuable among collectors, and if you can get your hands on the ever-out-of-stock Peach, you're on to a winner, just FYI.
Speaking of limited edition, Jellycat has just launched a new Valentine’s collection full of cuddly red hearts, furry roses, and loved-up versions of favourites like Bartholomew Bear. We’ve included our favourites from the collection below – for your Valentine or Galentine – as well as several classics that are perfect for gifting all year-round.
Where to buy Jellycats
The brand has its own website, which is home to the entire collection of plush toys. You can also find lots of Jellycat toys as well as backpacks and keyring charms at big retailers such as Selfridges, Fenwick and Harrods to name a few. You’ll even find Jellycats on Amazon.
Some Jellycats are exclusive though and are only available in certain locations. The funky Fish & Chips plush is only available in-store at Selfridges, where the team will take your order, wrap up your Fish & Chips and even sprinkle Salt and Vinegar (the Jellycat versions) over them for you. It’s a fun, interactive event that’s incredibly popular – make sure you book so you don’t miss out!
While Jellycats are pricey (typically around £35), they’re well-built, great quality, and have a soft, luxurious feel. Really, it’s no surprise that they’re a go-to gift for many. These are our favourite Jellycats for kids (big and small) this year.
Our picks from the Jellycat Valentine's Collection
Bashful Red Love Heart Bunny
If you’re unsure which Jellycat to buy your loved one, Bashful Bunny is a classic choice who will spread the Valentine’s Day love. With her cloud-white fur, floppy ears, and strawberry-red heart, this bunny is sure to be received with lots of love.
Amuseables Rose Bouquet
Real roses are gorgeous but gone too soon. Jellycat has the answer with its Amuseables Rose Bouquet. The trio of furry flowers wrapped up in beige linen will bring lasting joy, especially with that trademark Amuseables smile. Plus, there’s no risk of being pricked by thorns!
Amuseables Val & Tina Love Locks
If you're in a long-distance relationship, it’s always comforting to have something that reminds you of your partner. This is where Val & Tina come in.
The perfect Amuseables pair can be joined (or separated, using their furry love locks, so you can each take one half of this pair and join them together when you next reunite! Adorable.
Munro Scottie Dog 'Love You'
This sweet Scottie Dog had our hearts as soon as we set eyes on him. He carries a red tartan rose in his mouth and is a total charmer with his shaggy white fur. He’s washable too, so you can give freshen up his fur if it ever looks grubby.
Hugg McSnugg
Hugg might be a devil, but if loving him is wrong we don’t want to be right. The little love monster has a furry, bulging belly and red glittery feet, horns and tail. With his heart-shaped face, Hugg promises plenty of love and cuddles for any lucky Valentine.
Bartholomew Bear 'Heartthrob'
Bartholomew is well-loved for a reason and now the toffee-coloured bear has got all dressed up for Valentine’s Day. Donning a fluffy red jumper, he’s channelling all the love this year. It’s removable too, so you can enjoy him year-round.
Other Jellycats to shop
Amuseables Bagel
Brunch anyone? This salmon and cream cheese bagel is almost certain to curb any Jellycat cravings. The bagel has a sweet little smile and arms coming out either side of its cream cheese filling.
Viggo Mammoth
He’s pricey but for a good reason. Viggo sits at an impressive 37cm tall and boasts a big, squishy tummy that’s perfect for cuddling up to or even using as a pillow! While his long, curved fangs may make him seem scary, in reality, he’s just a super soft friend with a long, floppy trunk and flicky tail.
Bashful Bunny
If you’re new to Jellycats, Bashful Bunny is the perfect place to start. This adorable bunny is a bestseller for a reason and makes a comforting teddy for both kids and adults alike.
There are 25 colours to choose from, as well as seven sizes ranging from tiny (£17) to giant (£225). Whatever you opt for though, this bunny will make a gorgeous, timeless gift.
Smudge Bear Backpack
Buying this as a gift for any little one in your life is sure to win you some brownie points. Bartholomew Bear is back but now you can take him anywhere and everywhere in this functional backpack design. The bag has two adjustable shoulder straps and just enough space for their favourite toy.
Otto Sausage Dog
We didn’t think sausage dogs could get any cuter… And then we saw Otto. The soft toy is only 17 centimetres in length, meaning it truly embodies the miniature (yet sassy) spirit of the breed. His dark chocolate fur, spritely tail and floppy ears will put a smile on any dog-lover's face.
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