Lila Moss Is YSL Beauty's Newest Ambassador
Nepo babies continue to nepo baby.
Photo: Courtesy of YSL Beauty
The reign of nepo babies continues: Lila Moss, daughter of supermodel Kate Moss, has been announced as the newest U.S. ambassador for YSL Beauty.
"We are thrilled for our partnership with Lila and proud to celebrate her bold and confident character," said Laetitia Raoust, general manager of YSL Beauty USA, in the press release. "She captures the power of self-expression and authenticity, and how that can manifest through makeup. She represents her generation's beauty and for that, we couldn’t be happier to welcome her to the brand."
Moss also expressed her excitement, saying: "I'm so excited to be working with YSL Beauty. Being authentic and staying true to myself is really important to me and I'm so pleased to help spread YSL Beauty's message of empowerment and self-expression through makeup."
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The 20-year-old had a big 2022, attending the Met Gala, starring in a Tommy Hilfiger campaign and walking the runway for brands like Coperni, Fendi, Versace and Richard Quinn. Only a couple of months into the new year, she's fronting upcoming YSL Beauty ad spots for Rouge Volupté Candy Glaze Lip Gloss, Lash Clash Mascara, All Hours Foundation and Rouge Volupté Shine Lipstick.
This isn't Moss's first go-around in the beauty world: In 2018, she was the face of Marc Jacobs Beauty. Now, as she continues to make her presence known in the fashion and beauty landscape, I'm sure we'll be seeing her a lot more frequently.
Homepage Photo: Jamie McCarthy/Getty Images
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