First off, the usual suspect: Liberty's Beauty Advent Calendar.
Like previous iterations, this year's offering is shaped like the famous Tudor style store and adorned in illustrations created by artist Clym Everden.
Inside you'll find a huge 29 products (20 of which are full-size) spanning skincare, haircare, make-up, fragrance and even jewellery.
Not just that, in five calendars this year there is a Golden Ticket worth £1000 for lucky customers to spend in-store and online.
Brands spotlighted in the advent calendar include Sunday Riley, Le Labo, Augustinus Bader, Charlotte Mensah and Rose Inc, with a total value of £1,043. But don't fret, as the calendar itself costs £250 to purchase — saving you a whopping £790.
While expensive, it's the most cost-effective way to explore new brands, discover products to add to your beauty routine and add something special to the countdown to Christmas this December.
What's inside the Liberty Beauty Advent Calendar 2023?
The Seated Queen Cassiopeia's Serum Concentrate 10ml
Sunday Riley Luna Sleeping Night Oil 15ml
Dr Barbara Sturm Face Cream 20ml
Surratt Relevée Mascara
Votary Night Star Serum 30ml
Estella Bartlett Stars So Bright Gold Plated Bracelet
Aromatherapy Associates Deep Relax Roller Ball 10ml
DIZZIAK Deep Conditioner 50ml
Liberty. Pocket Mirror in Elegance Print
Rose Inc Cream Blush Refillable Cheek & Lip Color in Daylily
(Malin+Goetz) Rum Bar Soap Travel 50g
Vilhelm Parfumerie Poets of Berlin 10ml
Davines OI Shampoo 90ml
Paula's Choice 2% Skin Perfecting BHA Liquid Exfoliant 30ml
BYREDO Lipstick in SOLID GROUND or COMMUTER 3g
REN Clean Skincare Overnight Glow Dark Spot Sleeping Cream 50ml
DrSebaah Serum Repair Hyaluronic Acid 20ml
Larry King Haircare Spoilt For Choice Hair Oil 15ml
The Uniform Hairclip Duo
Verden D'Orangerie Hand Cream 75ml
Le Labo Rose 31 Liquid Balm 9ml
Charlotte Mensah Manketti Hair Oil 15ml
Zelens Instant Recharge Renewal Mask 20ml
OTO Exfoliating Cleanser 25ml
111Skin Celestial Black Diamond Eye Mask 6ml
Bibbi Parfum Ghost of Tom EDP 10ml
Liberty. Stately Bouquet Votive 60g
Augustinus Bader The Rich Cream 15ml
On the fence about buying? Our shopping editor got her hands on the advent calendar, and in her review she gives us her honest thoughts (highlights and lowlights included).
Shop now: Liberty London Beauty Advent Calendar | £250 (Worth £1,043) from Liberty London
If that wasn't enough, Liberty has also launched a Men's Advent Calendar. Filled to the brim with 25 products — think luxury grooming must-haves and Liberty favourites — it's worth over £685, but available to buy now for £230. Another generous saving of £455.
Shop now: Liberty Men's Advent Calendar | £230 from Liberty London
Since first launching back in 2014, Liberty's Beauty Advent Calendar has become a cult favourite among beauty shoppers, with sell-out success every year online and long queues outside the iconic Liberty London Regent Street store.
The first edition cost £149 with contents worth £420, and every year since it has become bigger and better, with more brands included and more full-size products inside. Since then, it has increased in price as the contents value has risen.
For example, in 2018 it cost £195 but was worth £600, in 2019 and 2020 it rose again to £215 when the products reached a worth over £600. In 2021, it cost £225 for £840 worth of products and in 2022 it cost £245 with a reported value of over £1,000.
It's often considered the crème de la crème of beauty advent calendars, with its luxury competitors including Fortnum & Mason, Harrods, Selfridges, John Lewis and Harvey Nichols.
Watch: Why shoppers are quick to get their hands on Liberty’s Beauty Advent Calendar