Set for release next February, Liam Neeson's Hard Powder has been battered by an avalanche (see what we did there?) of online sarcasm due to its subject matter.
The movie is being compared to an episode of The Simpsons in which Homer becomes Springfield's resident snow-plower Mr Plow, before being outdone by boozy pal Barney Gumble.
In Hard Powder, Neeson is playing quiet family man/snowplow driver Nels who wreaks bloody revenge on a drug cartel in the Rocky Mountains following the murder of his son. Here, he'll be equipped with hunting skills and frost-encrusted ferocity.
Many took to Twitter to point out the similarities between the upcoming movie and the classic episode of the cartoon comedy, though Homer's son Bart was never murdered in the cartoon, meaning he never had to wreak revenge. Obvs.
“They call me Mr. Plow,” Liam says through gritted teeth. “That’s my name.” pic.twitter.com/7mZoALjo4M- Ethan Booker (@Ethan_Booker) August 16, 2018
"Is Liam Neeson's "Hard Powder" where he plays a snowplow driver seeking revenge, the gritty reboot of Homer Simpson's Mr. Plow we never knew we needed?" #jokes https://t.co/rUsvmCDPBq pic.twitter.com/nsdeg2WPG7- jackson (@1_jackson_12) August 18, 2018
“I have a very particular set of skills. Call Mr. Plow, that’s my name, that name again is Mr. Plow." https://t.co/8781GGJbfd- Seth Masket (@smotus) August 17, 2018
[while strangling bad guy]- Matt Fowler (@TheMattFowler) August 17, 2018
...that name again...is Mr. Plow https://t.co/nWvSkaIJTW
Many also called out the star's new venture for its Taken-esque sensibilities, a set of movies that have propelled Neeson into something of a contemporary action hero.
Elsewhere in Liam Neeson world, the Irish A-lister has previously weighed in on a potential standalone movie for his Star Wars character Qui-Gon Jinn.
"No-one's been in touch with me. I know in the Star Wars world anything is possible," he said.
"In the first one, The Phantom Menace, I died but we know, you know, Jedi's come back and stuff but no-one's been in touch."
But that doesn't mean there's no chance at all, as he then coyly teased: "We'll see."
Hard Powder is due for release in February 2019.
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