It’s another win for diversity as Victoria’s Secret PINK label has just announced it’s first black spokesmodel. Zuri Tibby, who’s just hit her 21st birthday, has just been named as the brand’s newest ambassador throwing light on the company’s continuing drive for diversity.
Following in the footsteps of previous Victoria’s secret PINK models Alessandra Ambrosio, Behati Prinsloo, and Elsa Hosk, Zuri will be joining Rachel Hilbert as the sixth model to earn the ambassador title and will be featured in Victoria’s Secret PINK editorials and events.
Zuri’s appointment marks what is hoped to be another stride forward in the quest for big brands to feature models of different races. According to The Fashion Spot’s seasonal diversity report, 21.8% of the models featured in spring 2016 ad campaigns were women of colour, an improvement over previous seasons. And, of the models who walked during the Autumn 2016 season of New York Fashion Week, 31.9% were non-white.
Zuri believes her new position will offer young girls who look like her a representative role model in the fashion industry. And she’s not taking it lightly.
“I feel very proud and honoured that a lot of other women of colour look up to me,” she told Cosmopolitan.com. “It’s so important to inspire people. When young girls look at magazines and advertisements, it’s important to see girls that look like them. It’s very encouraging.”
Zuri was first plucked from obscurity when she was discovered at a Florida shopping centre. Since then her modelling career has been on the rise after co-starring in a series of promotional campaign images for Rihanna’s Stance line and appearing in the international editions of Vogue. She has also appeared in Teen Vogue, Interview, and Cosmopolitan magazines.
Now that she’s a Victoria’s Secret spokesmodel, surely the sky’s the limit?
What do you think about Zuri’s appointment? Let us know @YahooStyleUK