Lanvin Resort 2025: Fluid Fashions With a Twist
European houses are taking to the beach like influencers take to memes: Lanvin is the latest to introduce a holiday capsule, dubbed L’Été Lanvin. It’s billed as a tribute to the summers founder Jeanne Lanvin spent with her daughter Marguerite in Beaulieu-sur-Mer on the French Riviera.
It and the main line are flecked with Art Deco prints and embroideries, some of the latter’s soigné looks bearing little circular bursts of silver beading that resemble fireworks. They’re strangely familiar, cheerful and telegraph a sophisticated chic.
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You’ve got to admire the steely nerves and determination of Siddhartha Shukla, Lanvin’s deputy general manager, who has orchestrated a product reset amid a prolonged search for a new creative director, and managed to pump up ready-to-wear to a bigger proportion of the business.
While he declined to give numbers, he said women’s and men’s rtw have “grown at rates that we haven’t seen since the time of Alber [Elbaz],” who died in 2021 after a stellar 14-year stint.
“Flou twist” is the story for resort, with the design studio applying the brand’s renown for fluid draping to structured daywear, and even jeans. Handsome trench coats and blousons for him or her came in tropical wools, unlined, while the usual outseams on denim torqued around the leg, offering a cool, tubular silhouette.
You could imagine the late Pina Bausch loving the long, draped evening numbers in silk jersey, some with a low, scooped-out back. Jewel-like hardware, some resembling the caps of Arpège perfume bottles, gathered silk fabric for chic little evening tops.
Meanwhile, Lanvin’s lipstick-shaped Sequence hardware dangles from its clean-lined version of the bucket bag, which seems to be trending for resort.
Shukla noted that the L’Été Lanvin capsule isn’t a one-off effort, and follows the brand’s recent return to Cannes after a century-long absence with a pop-up. “It could be an interesting way to test some new resort markets,” he mused.
Launch Gallery: Lanvin Spring 2025 Ready-to-Wear Collection
