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Amazon Fire TVs are on mega sale for Labor Day — score up to 50% off!

Fire TV
We'd generally never yell "Fire!" in a crowded commerce website, but with deals this good on Fire TVs, we just can't help ourselves. (Photos: Amazon)

We're no astrologists, but we see a profound convergence on the horizon: the end of summer (time to turn one's attention to indoor-entertainment pursuits) and the never more extortionate cost of a cable subscription. Maybe Amazon sees it, too, because for Labor Day it's making it oh so attractive to do something about both of those phenomena with a sprawling sale on its Fire TVs. Time to get some gear, cut that cord and kick back! Here are our fave deals of the bunch.

Quick overview
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Nearly 50% off a 24" Insignia Fire TV

You won't do better than this gobsmacking deal on a top-rated 24-inch model. It features 720p resolution (perfect for this screen size), built-in Fire technology to provide access to over a million flicks and TV episodes, Alexa capability...and a price tag of just $90 — that's a 47% markdown.
$90 at Amazon

"I have been very pleased with the Wi-Fi reception of this built-in Fire TV," said a shopper. "It actually works a lot better than the USB plug-in external Fire sticks, for whatever reason. Super handy in campgrounds with weak Wi-Fi or when using my phone's hotspot.

"And at this price, it's almost an impulse buy! "Great value," said Captain Obvious (aka a happy Amazon shopper).

$120 off a 50" Amazon Fire TV

This set boasts all the most important acronyms — 4K Ultra HD, HDR 10, and HLG — while allowing you to stream over 1 million movies and TV episodes. Four HDMI ports allow for a full pimping-out of your home theater setup.
$330 at Amazon

Take it from this trailblazer: "I’m the first person I know to get a Fire TV, so it was a gamble, but it definitely paid off.... Very impressed. I don’t need a lot of bells and whistles so I like when the things I need a TV for are simple and seamless. It’s super easy switching between the TV and three gaming consoles. Easy to add an HTML splitter and take advantage of more devices on one input if needed."

$250 off a 75" Amazon Fire TV

At $250 off (for a limited time, of course), here's your chance to go big AND go home...to the living room setup you've always dreamed of.
Save $291 with Prime
$759 at Amazon

"Picture is stunning," this rave reviewer reported. "If you have never had a 4K TV you will never want to go back. The clarity and color are major differences over older LCD TVs. Even my elderly parents notice the difference, and that never happens."

If you have Amazon Prime, you’ll get free shipping, of course. Not yet a member? No problem. You can sign up for your free 30-day trial here. (And by the way, those without Prime still get free shipping on orders of $25 or more.)

The reviews quoted above reflect the most recent versions at the time of publication.

Looking for more great Amazon tech deals? Check these out:

TVs and home theater

  • Fire TV 50-inch 4-Series 4K Smart TV

    $330$450
    Save $120
  • 50-inch ULED U6 Series Quantum Dot 4K Smart Fire TV

    $270$298
    Save $28
  • Portable Mini Projector

    $76.50 with coupon$100
    with Prime

Headphones and earbuds

  • Bluetooth Wireless Headphones

    $20$29
    Save $9 with Prime

Tablets and tech

  • 800A Peak 18000mAh Portable Car Jump Starter

    $40 with coupon$80
    with Prime

Smart home

  • U-Bolt Pro + Bridge WiFi Adaptor 6-in-1 Keyless Entry Door Lock

    $169$180
    Save $11 with Prime
  • Hue White and Color Ambiance LED Smart Bulb 3-pack

    $100$135
    Save $35 with Prime

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