Kylie Jenner is 'always experimenting' with her style

Kylie Jenner is "always experimenting" with her style.

The 27-year-old beauty mogul - who has Stormi, six, and Aire, two, with ex-partner Travis Scott - has described her signature style as "dark feminine" and admitted she is feeling her "most confident" with her looks since becoming a mom and is all about wearing outfits that make her "feel great".

Speaking about Paris Fashion Week, she told the November issue of ELLE magazine: “I’m trying to remember how I felt the first time and just have fun with it. It’s hard to have so many iconic looks because you’re always trying to outdo the last one, but I think just remaining myself, being classic, and wearing what makes me feel great is where my head’s at right now.”

After several "quiet luxury" moments, Kylie is switching things up.

She added: “I think I’m actually going in the opposite direction. I’ve definitely had some moments of quiet luxury, as they would say, but I’m always experimenting. At the root of my authentic style, I think I’m more dark feminine."

After launching her lucrative Kylie Cosmetics line with Lip Kits back in 2015, she turned her hand to designing clothes by starting her KHY brand in 2023 – and she wishes she did it sooner.

She recently told British Vogue: "I feel like I’ve been in full mommy mode in my early 20s, [so] just to do something more for me after I had my son …

"I’ve been way more into the fashion world and fashion week, and it’s been so much fun. I’m like, ‘Why didn’t I do this sooner?’ Every time I go to Paris things just happen. I love the fast pace. It’s a whole new world."

Kylie added of her business ventures: "There is nothing more fun in this world than cosmetics and fashion. The Lip Kits have been around for so long.

"Ten years now, so fashion is my new baby and I am having the most fun. But they go hand in hand. Every fashion look I wear has so much to do with the glam."

Kylie launched KHY last year and insisted she wanted to bring "creativity and quality" to her fans at an accessible price.

The range includes coats, tops and faux-leather pants, with prices ranging from $48 to $198 and Kylie recently added a swimwear line.