Kate Winslet has been named as the new global spokesperson for L'Oréal Paris.
Executives at the French cosmetics giant announced on Thursday that the Academy Award-winning actress is joining the company as a brand ambassador, with her first campaign for Preference Hair Colour to be released later this month.
Speaking about the partnership, Kate insisted she has always identified with L'Oréal Paris' "Because We're Worth It" advertising slogan.
"It's taken work to get to a place where I make no apology for who I am, where I accept my flaws. I'm delighted to join the L'Oréal Paris sisterhood to say: it takes courage and strength to believe that you are worth it. Sometimes, you may not feel worth it at all... We all have moments like that, and that is what makes us all human. But, the more you say these words and believe in everything that you truly are, and however you identify, then with time and belief in yourself, you too will feel worth it."
Kate joins a roster of diverse spokespeople including Viola Davis, Celine Dion, Helen Mirren, Eva Longoria, Elle Fanning, Aja Naomi King, and Camila Cabello, among others.
And Delphine Viguier-Hovasse, global brand president of L'Oreal Paris, noted that the 45-year-old's appointment builds on the company's mission to promote inclusivity, self-worth, and empowerment.
"Kate Winslet is a true icon - in film and as a strong woman - an empowering voice in our mission at L'Oréal Paris: believe in yourself so the next generation doesn't doubt it for a moment," she praised. "With her talent for elevating women's stories and supporting those without a voice - Kate shares our reason for being at L'Oréal Paris. To encourage women to know their worth, celebrate their beauty and dare to be themselves."