Karlie Kloss Stars in Thorne’s Find Your Way Campaign: The Supermodel on How Supplements Impact Her Wellness Routine
Wellness is important to Karlie Kloss: as a spokeswoman for Adidas and an investor in the tech company Therabody, the supermodel has been a longtime advocate of self-care. Now, she’s hopping on the supplement craze as the face of Thorne’s new Find Your Way campaign.
Kloss appears in stills and video spots promoting the brand’s line of science-driven products. Here, she speaks with WWD about the campaign and how supplements are a key component of her wellness routine.
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WWD: Where did your interest in wellness originate both as an investor and as a consumer?
Karlie Kloss: As an investor, I look at it through the lens of ‘How can I invest in something that’s better for you or for the planet?’ That has certainly been a framework that I think about. My dad is a doctor, so I think I’ve always loved the science lens on wellness. That’s a huge part of why I have so much respect and admiration for the Thorne brand, because it’s really the highest integrity ingredients. I’m also a super curious person. I love learning about new products, especially things that are trying to help people live healthier, better lives.
WWD: How did supplements become part of your wellness routine?
K.K.: I was first introduced to Thorne through a nutritionist I worked with years ago because I was feeling super depleted. That really set me on a path of learning about nutrition as a whole. It’s not about how I look at all, it’s really about how I feel and how I can bring energy to all that I’m doing, whether it’s the people in my life that I’m taking care of or just having energy to exercise so that I can push myself to keep getting stronger. It’s really a practice of self-care.
WWD: Which Thorne supplements do you use?
K.K.: Thorne has two products that are really special called Memoractiv and PharmaGABA. Those are in my rotation and at night I always take magnesium. They have a really great Magnesium Bisglycinate, which is really great to calm down before bed.
WWD: How do you feel these supplements benefit you?
K.K.: The Memoractiv is really special because it improves your brain function and eye health and has a bunch of wonderful ingredients in it, including ashwagandha. That one I feel is a great energy pick me up, it has a little caffeine in it too, so I’m careful not to take it too late in the day. I also always have Thorne’s Prebiotic disks in my bag or whenever I’m traveling. It’s a tiny little pouch that you just pour into a glass of water. It’s delicious and it’s a super easy health hack. All of us have so much that we’re juggling every single day, so the more seamless and high impact your products can be, the better, and that’s certainly what I look for as a consumer, as an investor and as a mom as well.
WWD: Your Kode With Klossy camp is briefly featured in the Thorne campaign. How does it feel knowing that the program celebrates its ninth anniversary in 2024?
K.K.: It’s surreal. We’ve had more than 10,000 young women and gender expansive teens in our programs over the past nine years. We have 3,000 young people in our in our classrooms this summer. We have camps across the country and around the world and we have students from more than 90 countries in our classrooms. 78% of our alumni who are in college go on to major or minor in computer science. [Kode With Klossy] reaches them at a formative moment in life where they’re making decisions that influence their careers and they’re seeing the opportunities that could be possible for them. It makes me so proud to see our community continue to grow in so many ways.
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