Kanye West has always been open about his aspirations to launch an entire network of Kanye-related stuff.
With Yeezy receiving its first rave reviews this season, he’s already dominating the music and fashion industries.
Next up is beauty. The mogul has reported filed legal documents to launch a make-up line named after his late mother, Donda.
Little is known about his latest venture except that it looks set to include perfume, skincare and other products for both men and women.
If Kanye can successfully crack the beauty industry, he will be joining sister-in-law Kylie Jenner whose cosmetics line earned her $18 million in 2016.
Here is my Donda chart that I wrote 4 years ago that everyone laughed at… pic.twitter.com/g1po6Z3H55
— KANYE WEST (@kanyewest) February 15, 2016
Supposedly, this isn’t the pinnacle of Kanye’s aspirations. According to TMZ, he wants to create a “lifestyle brand that includes credit cards, cars, wallpaper screens, furnishings, video games, amusement parks, hotels, fitness centres and healthy fast food.”
That is quite a list.