POV: You listen to my advice and buy the best Saie makeup for glowing skin

saie beauty review
I swiped right for Saie Beauty, you should too Saie Beauty

When my friends ask me what it’s like to be a beauty writer, I often say it’s like being on a dating app. I’m constantly trying new brands, ingredients, innovations and gadgets – either introducing them to said friends or ghosting after a failed date over my bathroom sink.

I won't waste your time with the ones that didn't make the cut, but here's a brand that I'm in a committed relationship with. Saie Beauty is one of the coolest brands around that's got the looks, personality and it has never made me cry myself to sleep. 🙂


The top line is that Saie is a makeup brand with beautifully chic packaging, products that flatter your complexion – rather than conceal it – and formulas that are infused with skin-kind ingredients. If you’re a fan of natural-looking makeup that’s comfortable to wear, I think you’ll love this.

Saie describes itself as a clean brand, which in the beauty world, is a bit of a contentious conversation. If a product is labelled ‘clean’ its ingredients will be considered safe for both humans and the environment. However, there is no defined definition of clean beauty, and its standards are still open to interpretation. Mostly, it’s down to the founders and consumers to decide what clean beauty means to them.

For Laney Crowell, founder of Saie, it’s all about making skincare the priority and putting makeup second. “I believe makeup should be good for our skin; to me, that's what clean is all about. Instead of fillers and silicones, our products are packed with incredibly nourishing ingredients,” she says.

But while it’s a wise idea to arm yourself with products that can play both the makeup and skincare role, know that it’s not your hall pass to ditch your skincare routine. A foundation won’t work as hard as your favourite serum or moisturiser (sorry).

After rigorous TikTok and Insta stalking to find out everything there is to know about Saie, it wasn’t long till its entire collection of skin-glowing formulas landed on my desk. Keep reading to see the ones I’d swipe right for.

The best Saie Beauty products to try...


Glowy Super Gel Illuminating Primer

Cult Beauty
Cult Beauty

£22.00 at cultbeauty.co.uk

If you’re after dewy, light-reflecting finishes, you need this primer/highlighter hybrid in your life. The cooling gel feels refreshing and it's infused with shimmery pigments, so your skin glistens in a way that looks radiant, not oily or shiny.

Layer it in between your moisturiser and foundation for a lit-from-within finish, or if you’re like me, pump a few dollops into your foundation for some next-level glow. You can also use it as a highlighter as the finishing touch to your makeup or wear it alone and bask in the luminosity.


Slip Tint Dewy Tinted Moisturizer

Cult Beauty
Cult Beauty

£29.00 at Cult Beauty

I am a sucker for a tinted moisturiser. They deliver the perfect amount of coverage, a dewy sheen and are often very lightweight. Saie’s Slip Tint ticks all these boxes. It has enough oomph to cover redness and areas of pigmentation, but it still allows freckles to be seen. Enriched with hyaluronic acid and vitamin C, it keeps my skin feeling moisturised for as long as I wear it. A great player to bring on your next vacay.


Glowy Super Skin Foundation

Cult Beauty
Cult Beauty

£34.00 at Cult Beauty

If you’re adding one Saie product to your basket, please, please, please, let it be this. With a serum-like texture and a consistency that feels weightless, it makes wearing and applying foundation a breeze. You can layer it for a little more coverage or stick to a pared-back look for some ‘my-skin-but-glowier' energy.

My only gripe, the coverage starts to fade over dry patches or areas of oiliness, so ensure you’ve prepped your skin properly to keep everything in place.


Hydrabeam Sheer Brightening Under Eye Concealer

Cult Beauty
Cult Beauty

£22.00 at Cult Beauty

Me 🤝 coffee, which unfortunately allows me to think I can stay up till the early hours watching Netflix. Trust me, I do it successfully, but I’ve also got dark circles to show for it. Coverage wise, this concealer is on the lighter side, so use it to perk up tired eyes rather than cover an angry breakout.

The formula is very hydrating – shoutout to squalane and glycerin – so it doesn’t settle into fine lines or dry zones but leaves a seamless finish that makes your eyes look radiant and awakened.


Sun Melt Natural Cream Bronzer

Cult Beauty
Cult Beauty

£26.00 at cultbeauty.co.uk

If you’re suspicious of cream bronzers, I promise you’ll be converted after trying Saie's Sun Melt. The comforting formula contains colloidal oatmeal – one of my favourite skincare ingredients – which ensures your skin stays moisturised with zero streaky patches in sight. As for the finish? It's neither matte nor dewy but gives your complexion a healthy, bronzed glow that looks completely realistic (if anyone asks, just say you spent two weeks in the Mediterranean sun).


Glow Sculpt Multi Use Cream Highlighting Blush

Cult Beauty
Cult Beauty

£26.00 at cultbeauty.co.uk

Combining both colour and light-reflecting pigments, the Glow Sculpt Highlighting Blush gives the kind of flush you’d expect after a rejuvenating facial. The concept is quite clever: the multi-purpose, cream-to-powder formula can be used as a blush, highlighter, and heck, as an eyeshadow too. The shade Mauveglow – a muted, berry pink – really spoke to me; however, if you’re after more highlighter than blush, go for the shade Pinkglow.


Dew Blush

Cult Beauty
Cult Beauty

£20.00 at cultbeauty.co.uk

If a guy can’t make my heart skip a beat, this insanely pigmented blush surely can. The balance between colour and dew is spot on with this blush. The smallest dot easily melts into the skin, leaving a pinched flush to the cheeks. I also really enjoy its rich and creamy consistency, as opposed to it being lightweight and glossy, as once the blush is on, it stays on.


Dew Bronze Soft-Focus Effortless Liquid Bronzer

£20.00 at cultbeauty.co.uk

As a big fan of the Saie Dew Blush, I was truly excited when the bronzer iteration landed on my desk – and with Saie's au naturel aesthetic, I knew it would be right up my street. Just a few dollops dotted in the right places adds subtle definition and a sun-soaked glow to the skin. And, just like the blusher, the bronzer comes with a cream-liquid formula that makes blending an absolute dream (I'm talking, zero patchy areas whatsoever).


The Base Brush

£21.00 at cultbeauty.co.uk

If you're starting to think your foundation brush from 2016 needs an upgrade, I'd encourage you to add Saie's The Base Brush into your basket pronto – and either intensely disinfect your current one or toss it.

What makes this brush so brilliant for foundation application is how dense the bristles are. When used with sweeping and swirling motions, the bristles flex around the contours of your face to melt foundation into the skin, leaving a seamless and natural finish. And with bristles so soft, you may even struggle to put the brush down. I know I do.

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