Jonathan Glazer, Scarlett Johansson Reunite for Prada Ad
Audiences finally have a follow-up to Jonathan Glazer’s Under the Skin, kinda.
The Oscar-winning filmmaker has teamed up once again with Under the Skin star Scarlett Johansson for an ad to promote Italian fashion house Prada’s Galleria bag collection.
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The ad, which dropped Wednesday, features Johansson struggling to recite lines from Shakespeare, including famous passages from Anthony and Cleopatra and Macbeth. “The campaign is a celebration of technique, an ode to the mechanism of acting as the true motor of cinema – and to the talent of the actor,” per intel from Prada. “The still and motion images showcase Johansson as an actor, honing her art – repeating phrases with different feeling and meaning, she showcases the infinite self-transformation that define an actor’s skill.”
The ad, which was shot in New York with Italian creative director Ferdinando Verderi, is Glazer’s first video work since he won an Oscar for best international film at the 2024 Academy Awards for his harrowing feature The Zone of Interest. The British director’s acceptance speech at the ceremony caused some controversy after it was wildly taken out of context and misquoted.
Though he has only made four features so far, Glazer is a somewhat prolific ad director and has helmed famous campaigns for the likes of Guinness, Sony and Apple.
Glazer and Johansson’s sci-fi film Under the Skin, released April 4, 2013, was a huge critical success and regularly featured in the greatest films of the 21st century lists.
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