Jennifer Aniston shares new project – and it looks like she's launching her own beauty brand

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Photo credit: Mike Windle - Getty Images
Photo credit: Mike Windle - Getty Images

It looks like Jennifer Aniston is launching her own beauty brand, LolaVie. The Friends star recently hinted to fans that she was working on a new project in a post on Instagram, sharing pictures of herself taking part in a photoshoot and adding the cryptic caption, 'Something's coming'.

She tagged LolaVie's Instagram account in her post, which features just three images so far, including one of Aniston resting her head and glossy hair in her hands, and one with the caption: '09.08.2021', suggesting LolaVie will be a beauty brand launching on Wednesday, 8 September.

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The LolaVie website gives very little away, although the brand's tagline is 'Naturally you', suggesting that it may be a collection of natural products.

Fans may recall that Aniston named her 2010 debut perfume LolaVie, previously telling the LA Times of the original name choice: 'It's a long story and honestly it's too personal to tell, but it has a special significance.'

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The actress also co-founded her own haircare brand, Living Proof, in 2012, holds the title of chief creative officer at Vital Proteins. She's also been the face of skincare line Aveeno since 2013.

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The Hollywood star is known for sharing her skincare routines and wellness habits, and recently posted a radiant picture of herself without makeup, and a video detailing her morning smoothie recipe on Instagram.

Watch this space for more information about LolaVie. We can't wait to hear more about Jennifer Aniston's new project.

JOIN THE WAITING LIST In the meantime, you can join the LolaVie waiting list to be the first to hear about the official launch.

SHOP LOLAVIE HERE Launching 8 September 2021

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