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This It Cosmetics mascara was voted the most popular of the year, and it's 30% off

It Cosmetics mascara
PSA: All It Cosmetics products, including this award-winning mascara, are on mega-sale right now at QVC. (Photo: QVC)

The hugely popular It Cosmetics line has developed a massive following among beauty editors and makeup fans for creating top-tier products that are gentle on your skin. Of course, quality beauty products cost money. That's why it's so exciting when they actually go on sale. Which makes this a very special event: QVC has slashed the prices of all It Cosmetics on its website and they're selling fast. We're especially excited that the It Cosmetics Superhero Elastic Stretch Volumizing Mascara is on sale — it was, after all, a winner of the 2022 QVC Customer Choice Beauty Award. Pick up two for $24 — that's $12 a pop and 30% off the regular price

Quick overview
  • It Cosmetics Superhero Elastic Stretch Volumizing Mascara Duo

    $24$34
    Save $10
  • It Cosmetics Confidence In Your Beauty Sleep Night Cream

    $51$64
    Save $13
  • It Cosmetics CC+ Cream Full-Coverage Foundation with SPF 50+

    $38$47
    Save $9
  • It Cosmetics Confidence in a Cleanser

    $27$34
    Save $7
  • It Cosmetics Bye Bye Pores Pressed Bronzer with Heavenly Luxe Brush

    $39$49
    Save $10
  • It Cosmetics Brow Power Brow Pencil Duo

    $25$36
    Save $11
See 1 more
If you want longer, fuller and more defined-looking lashes in just one coat, this is the mascara for you.
$24 at QVC

The It Cosmetics Superhero Elastic Stretch Volumizing Mascara has unique elastic stretch technology that wraps each individual lash to give your eyelashes volume, length and lift. It's also formulated with peptides, proteins, biotin, lash-enhancing polymers and collagen.

Five-star reviewers (and there are a lot of them!) can't stop raving about this mascara. "I get a lot of compliments on my eyes and people can’t believe I don’t have false eyelashes on! Easy on and easy off with a good remover," said one happy customer. Another agreed: "I didn't believe it, but I tried it for myself on my short thin lashes, and wow, they pop!"

You can also save big on mega-popular CC creams, cleansers, primers, under-eye primers, neck and eye creams and more. There's so much to love in this sale, and it's the perfect time to stock up. New to QVC? Enter the code FRIEND to save $10 off your first order of $25 or more.

While there are a ton of options marked down right now, you definitely don't want to miss these must-haves. And don't worry about having to pony up the entire price up front — QVC offers interest-free Easy Pay installments on all of these.

The cream's formula is quite magical: It's packed with ceramides and peptides, plus luxurious Persian silk tree bark, jojoba seed oil, and cactus flower extract. In short: You'll wake up to hydrated, plump skin.
$51 at QVC
Think of this CC+ cream as a multitasking beauty miracle — it does the work of your serum, moisturizer, primer, sunscreen and full-coverage foundation in one. It also helps to cover dark spots and redness. Choose from more than 20 colors to find the shade that's right for you.
$38 at QVC
Add this hydrating cleansing serum to your morning and nighttime routine. It's suitable for all skin types and leaves your skin feeling soft and smooth while washing away dirt, oil and makeup.
$27 at QVC
We can't get enough of this bronzer! It airbrushes the look of your pores while adding an instant sun-kissed warmth to your face.
$39 at QVC
Available in four shades (auburn, blonde, dark brunette and taupe), this pencil instantly gives your brows the pop you've been wishing for. It's formulated to adhere to your skin, looks like real hair and helps cover the appearance of unruly grays.
$25 at QVC

The reviews quoted above reflect the most recent versions at the time of publication.