The Great British Bake Off is back, and men and women across the country are preparing to put on at least a stone by the time the series has finished.
But over on Twitter, the #GBBO hashtag is fuelling more than just excitement, as people aren’t happy about the BBC’s promo photoshoot for this year’s competition.
Can you spot why?
Yep, each contestant is pictured in the same way - with a mixing bowl and icing - but the women have pink icing, and the men blue.
And Twitter is not happy.
[Photo: Twitter/Tim Farron]
[Photo: Twitter/Amber Meikle]
People have criticised the BBC of having “backward” attitudes and being “embarrassingly dated”.
[Photo: Twitter/Well Fed&Well Read]
Because if you think about it, is a ‘pink for girls’ and ‘blue for boys’ attitude really relevant in 2016? Even children’s toy shops are starting to (slowly) move away from the trend.
[Photo: Twitter/Omar Kuddus]
[Photo: Twitter/Bethan Smith]
And others have pointed out that GBBO had no problem in making everyone’s icing pink in previous years, so why the sudden change?
[Photo: Twitter/Rich Cooper]
Was there a concern that the formerly-pink icing was sapping away the male contestants’ manliness? Is blue even that masculine? What makes a colour masculine or feminine, anyway?
What gives, GBBO? We need answers.
What do you think? Is the BBC reinforcing gender stereotypes? Tweet us at @YahooStyleUK.