Instagram's most popular wallpaper trends revealed

From House Beautiful

3D patterns and floral prints are the most popular wallpaper designs this year.

Coming in at number one with almost 80,000 Instagram hashtags is 3D wallpaper, followed by floral print wallpaper (with just under 40,000 hashtags), research conducted by Sellhousefast.co.uk revealed. Retro, geometric and tropical designs round off the top five.

While paint colours, such as deep inky blues, have risen in popularity, the research shows homeowners are still on the hunt for statement wallpaper to transform their space.

'If you are a fan of the classics, floral is back with a brand-new spin. With sustainability at the forefront of everyone's mind, 2020 is the year for bold green floral and nature-inspired looks,' say the team at Sellhousefast.co.uk.

And, floral designs will show no signs of slowing down into next year either, as Graham & Brown recently named its rich, jewel-toned floral wallpaper, Timepiece, as its Wallpaper of the Year for 2021.

Take a look at the most popular wallpaper designs below...

2020's most popular wallpaper styles

1. 3D style (77,682)

2. Floral (38,519)

3. Retro (9,242)

4. Geometric (8,543)

5. Tropical (8,253)

6. Damask (5,720)

7. Abstract (3,348)

8. Scenic (3,121)

9. Stripe (2,984)

10. Monochrome (1,913)

11. Concrete (1,121)

12. Art Deco (1,029)

13. Plain (660)

14. Trellis (599)

The most Instagrammed wallpaper brand was also uncovered in the research, and, unsurprisingly, Morris & Co took the top spot (and again in fourth place), famed for its iconic designs by renowned designer William Morris with classic patterns such as 'Strawberry Thief' and 'Acanthus'. Rebel Walls and Cole & Son came in second and third place respectively.

The most Instagrammed wallpaper brands of 2020

1. Morris & Co (14,763 hashtags)

2. Rebel Walls (12,203)

3. Cole & Son Wallpaper (12,165)

4. William Morris (11,831)

5. Thibaut Wallpaper (9,752)

6. Coordonne (5,616)

7. Harlequin Wallpaper (3,884)

8. Studio Ditte (3,470)

9. Sanderson Wallpaper (3,302)

10. Farrow & Ball (2,011)

11. Zoffany (1,788)

12. Scion (1,607)

13. Anthology (923)

14. Romo (799)

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