With new winter series, NFL playoffs and a slew of multiplex blockbusters (finally!) making their way to the small screen in the coming months, maybe it's time to treat yourself to a new set, one that'll make your long-time cord-cutting dream a reality. On second thought, change that "maybe" to "definitely," because Amazon has just marked down the top-rated Insignia 50-inch 4K UHD Smart Fire TV to $200, from $300. But you'll need to act fast if you want to steer comfortably clear of all that sunshine — this set may well sell out.
Why is this a good deal?
Um, it's $100 (that's 33%) off! Also: 50 inches is a perfect midrange screen choice for most people and, hey, with a markdown like this, you can break the set in with some brand-new Blu-Rays.
Why do I need this?
Even though the price is low, the wow factor is high. The Insignia has a picture as crisp, and colors as vivid, as models well above its price point. The audio, too, is top-notch.
As a Fire TV Edition, this model lets you stream 4K movies and TV shows from Netflix, Hulu, Max, YouTube, Disney+, Prime Video, SlingTV, Paramount+, Peacock and more without a separate streaming box or stick. And we love that Alexa is included in the remote. If you’re not a fan of endlessly scrolling through a grid of titles (who is?), you can just say, "Alexa, play The Watcher," and voilà.
With its built-in Wi-Fi, the Insignia 50-inch 4K UHD Smart Fire TV lets you break free from cable. You won’t experience lag or latency while streaming HD movies and TV shows, either.
What reviewers say
A satisfied customer said: "I bought it for the sound. My granddaughter has this TV ... and one day I heard the sound quality of the music she was playing and made up my mind right then that my next TV would be Insignia." This shopper agreed: "Prime Day purchase and could not be happier with the picture and price. Kind of mind-blowing for the price. Setup easy. Images look so good I really can't believe it."
"What an amazing TV," said one five-star reviewer. "I absolutely love it. ... I got rid of the cable forever. I am a total streamer now."
"Great picture. The one downside is that the sound goes louder during ads," one user said.
Looking for a different size? Try the 43-inch or the 55-inch models instead:
If you have Amazon Prime, you’ll get free shipping, of course. Not yet a member? No problem. You can sign up for your free 30-day trial here. (And by the way, those without Prime still get free shipping on orders of $25 or more.)
The reviews quoted above reflect the most recent versions at the time of publication.
Looking for more great Amazon tech deals? Check these out:
Headphones and earbuds
Apple AirPods (2nd Generation)$99$129Save $30
JBL Tune Wireless Headphones$25$50Save $25
Ziuty Wireless Earbuds$17$30Save $13
Tozo T10 Bluetooth Wireless Earbuds$25$40Save $15 with coupon
Cxk Wireless Earbuds$16$26Save $10 with coupon
Apple AirPods (3rd Generation)$150$164Save $14
Sony Noise-Canceling Wireless Headphones$300$350Save $50
Tagry Bluetooth Earbuds$23$50Save $27 with coupon
Bose Noise-Canceling Wireless Headphones$260$379Save $119
TVs and home entertainment
Insignia 24-Inch Fire TV$65$120Save $55
Amazon 32-Inch Fire TV$120$200Save $80
Vizio 40-Inch Smart TV$168$230Save $62
Amazon 40-Inch Fire TV$180$250Save $70
Amazon 50-Inch Fire TV$310$450Save $140
Amazon 55-Inch Fire TV$380$520Save $140
TCL 65-Inch Fire TV$400$499Save $99
Tablets and tech
Apple iPad (9th Generation)$326
Vanzon V40 Bluetooth Speaker$38$130Save $92
Amazon Fire TV Stick with Alexa Voice Remote$25$40Save $15
Iniu Wireless Charger$16$27Save $11
Amazon Fire HD 10 Plus$95$180Save $85
Samsung Galaxy Tab S6 Lite$220$350Save $130
Apple iPad (10th Generation)$445
Apple 2020 MacBook Air Laptop$849$999Save $150