'This is inclusivity for inclusivity's sake!' Lizzo SLAMS Victoria's Secret fashion show revival
Lizzo has slammed Victoria's Secret over the ad campaign for their fashion show revival.
The lingerie brand's chief financial officer Timothy Johnson revealed on Tuesday (07.03.23) that a "new version" of the show will arrive later in 2023 after a four-year hiatus but the 'About Damn Time' hitmaker had seen the campaign video - which features models of various races and sizes - and questioned the validity of the inclusivity shown in the ad.
She tweeted: "This is a win for inclusivity for inclusivity’s sake.
"But if brands start doing this only because they’ve received backlash then what happens when the ‘trends’ change again? Do the CEOs of these companies value true inclusivity? Or do they just value money?"
A spokesperson for Victoria's Secret Co. has since insisted the brand is committed to championing women, and insisted they are "always innovating and ideating in all spheres of the business to continue to put our customer at the centre of all we do".
They added to PEOPLE: "As we've previously shared, our new brand projection and mission will continue to be our guiding principle.
"This will lead us into new spaces like reclaiming one of our best marketing and entertainment properties to date and turning it on its head to reflect who we are today. We're excited to share more later this year."
The annual promotional event ran from 1995 to 2018 and featured Victoria's Secret Angels, models who were under contract to the company.
But in June 2021, the company confirmed it was moving away from the Angels concept.
After facing criticism over a lack of diversity with its selection of Angels over the years, the company announced it was rebranding and announced The VS Collective, made up of spokespersons including actress Priyanka Chopra, model and skier Eileen Gu, plus-size beauty Paloma Elsesser, and Brazilian model Valentina Sampaio.
'Baywatch' star Priyanka said at the time: "As we work together to chart the path forward in a new and impactful way, I'm not only looking forward to developing future collections that are inclusive of all people, but I am most excited for new customers and for those who have always been a customer of Victoria's Secret to feel represented and like they belong."
CEO Martin Waters said it's a "dramatic shift" as the brand turns the focus on what women want and need.
He said in a statement: "At Victoria's Secret, we are on an incredible journey to become the world's leding advocate for women. This is a dramatic shift for our brand, and it's a shift that we embrace from our core.
"These new initiatives are just the beginning. We are energised and humbled by the work ahead of us."