'I'm Women's Health's Fashion Editor and this is what I'm shopping during the Black Friday sales'
As a fashion editor with an innate love of shopping, Black Friday is kind of like my Olympics. I do the hard work in advance, I make my lists of what I am shopping for, I prepare my cart and research all the best deals on the market to make sure I am getting my hard-earned money's worth!
Check out more Black Friday content
And on reflection, why should I not share all this research with fellow shopping lovers as we head into Black Friday? Starting today on Friday on November 28 and running through until Cyber Monday on December 2, this is the chance to get your Christmas shopping done in advance, stock up on summer essentials before the new season even arrives or perhaps just treat yourself to that special something you've had a keen eye on all year long.
So without further ado, here is a list of all the best deals on everything from your go-to activewear to trendy trainers, glittering jewellery and accessories or the new gym bag you're desperate for. I also have a curated list of what I'm going to be shopping for this Black Friday if you're after some serious inspo.
Happy shopping!
The best fashion deals during Black Friday 2024
2024's best Black Friday womenswear deals
4th & Reckless - Sale launching November 28
Allsaints – 30 per cent off everything
ASOS – Up to 25 per cent off winter warmers with the code CHILLY
Cos - Coming soon with 25 per cent off select pieces
Damson Madder - Up to 40 per cent off
End - 20 per cent off select styles
Everlane – Up to 50 per cent off almost everything
Farfetch – Take an extra 20 per cent off
Flannels – Receive and £100 voucher for every £500 spent
Footlocker - 20-50 per cent off everything
Free People - A major 50 per cent off select items for one day only
H&M – 20 per cent off
Hunter Bell - Up to 60 per cent off
Ksubi - Save up to 50 per cent off denim and fashion
Lee – Up to 50 per cent off
Levis – Up to 50 per cent off everything
Mango – Up to 50 per cent off 1000s of items
Meshki - 20 per cent off sitewide
Net-A-Porter - Up to 50 per cent off luxury and trending fashion pieces
Rewritten - 20 per cent off everything with the code BF20
Reformation - Score 25 per cent off everything during this rare and coveted Black Friday sale
Snuggs - 50 per cent off everything period underwear
Triangl - Free shipping with the code BLACKFRIDAY24
2024's best Black Friday gymwear, outdoors and loungewear deals
Adidas – Up to 50 per cent off for Cyber Week
A-Game - Shop 30 per cent off everything
Alo – 30 per cent off sitewide
Berghaus – Up to 60 per cent off select styles
Blakely - Save on quality loungewear and gym pieces
Castore – 30 per cent off tops
Chou Chou Intimates - Save 30 per cent on adorable lingerie
Couture Club - Up to 60 per cent off select pieces
Gymshark – Up to 70 per cent off everything
H&M – 20 per cent off
Helly Hansen – Up to 50 per cent off
Lovall - 50 per cent off sitewide
Lululemon – Major sales on activewear, footwear and accessories
Merrell – Up to 40 per cent off
Nike – 25 per cent off sitewide
On Running – Save up to 40 per cent off
Over+Above - Take 40 per cent off high-tech gymwear with the code 'blackfriday40'
Represent – Save up to 40 per cent on hoodies, shorts and accessories
Salomon – Shop up to 50 per cent off
SPANX - 30 per cent off sitewide
Sweaty Betty - 30 per cent off everything
The North Face – 30 per cent off sitewide on orders over £200
2024's best Black Friday footwear deals
Allbirds – Save up to 40 per cent off select styles
Crocs – Up to 50 per cent off clogs, slippers, sandals, boots and sliders
FlipFlop - 25 per cent off sitewide and 40 per cent off select pieces
Merrell – Discounts on hiking, training and running items
Net-A-Porter - Save up to 50 per cent off trainers from brands like adidas, New Balance and more
Nike – 25 per cent off sitewide
Salomon – Shop up to 50 per cent off trail and road running shoes
Schuh – Up to 50 per cent off
The North Face – 30 per cent off sitewide on orders over £200
2024's best Black Friday accessories deals
Antler - 30 per cent off everything including quality luggage and gym bags
Casetify - Save up to 30 per cent off phone cases
Carl Friedrik - 30 per cent off sitewide on luxury luggage
Charles & Keith - 20 per cent off full-priced bags and shoes
Meller - Two for one on trendy sunglasses
Nike - Score 25 per cent off gym bags
Stackers - Up to 50 per cent off everything
Quay - Buy one get one free on trendy eyewear with UV protection
2024's best Black Friday jewellery deals
Astrid & Miyu - 25 per cent off almost everything
Edge of Ember - Up to 30 per cent off
Loop - 20 per cent off stylish earplugs
Missoma – Up to 40 per cent off all jewellery
Pandora - Up to 30 per cent off
What to buy during Black Friday 2024
Storm Multiway 3-in-1 Puffer Jacket
This is kind of a game-changing puffer—maybe even the puffer to end all puffers. As we head into winter, it’s important to invest in quality outerwear with versatility. This jacket has some surprising features: you can zip off the sleeves, hide the hood, and adjust the waist. Simple? Maybe. Insane? Absolutely.
UB6-S GT-2160 Faux Leather-Trimmed Mesh Sneakers
I have been on the hunt for a pair of trainers with the look of your go-to gym shoes but elevated, something I can wear on the arduous commute to work that will comfort and support my feet but add a cool streetwear touch when I style with tailored trousers. It seems I have met my match in the ASICS UB6-S GT-2160, I love the minty green colourway. And at 40 per cent off? Not bad at all.
Xylia Long Sleeve Gathered Maxi Dress
Finding an elevated dress for the party season that won't leave you freezing and shivering is a harder task than I expected this year... That's why when I spotted 30 per cent off sitewide at AllSaints I knew I had to shop, shop, shop. Stumbling upon this beauty has effectively cured my party season woes.
Layered Double Breasted Trench Coat
The perfect oversized structured yet laidback trench coat to throw over everything from your gym gear to your office ensemble or date night 'fits.
Sherpa Edge Bomber
Alo Yoga boasts a loyal fanbase that includes celebs like Rosie Huntington-Whiteley, the KarJenner clan, and Taylor Swift. Known for their trendy yet performance-driven pieces, they offer everything from tracksuit pants and winter jackers to cropped tops and leggings galore. The rich burgundy tone of this fleecy bomber has me in a chokehold.
Hierro Trail Running Sneakers
I’m fully in my trail-running era, which means I’m on the hunt for the perfect trainers that can (1) keep me steady on rough terrain and (2) provide the cushioning and support I need to avoid injuries like shin splints or foot pain. But as a fashion editor, style matters too—which is why I’ve got my sights set on these bold trainers from New Balance.
Tricolour Quilted Jacket
I love a puffer jacket as much as the next person, but sometimes the silhouette can feel very performance-driven and lacking on style. Which is why I am loving this warm toned jacket from MANGO that yes will look with your gym leggings or joggers but style it with knits, jeans and skirts for a winter-appro everyday look.
Jaelynn Knit Dress
Could this be the perfect winter mini-dress? I don't know but I am convinced. An elegant boat neck, silky soft knit material an effortlessly flattering a-line silhouette ticks all of my fashion boxes.
Stamford 2.0 Cabin
I am in desperate need for a new suitcase, mine is so beat up and busted that it's truly barely holding on. But I have been after one that can take a beating and look good. You may have caught on but I've been bitten by the burgundy bug this winter so have this deliciously pretty and extremely high-quality suitcase in my cart this BF.
Tricolour Quilted Jacket
I love a puffer jacket as much as the next person, but sometimes the silhouette can feel very performance-driven and lacking on style. Which is why I am loving this warm toned jacket from MANGO that yes will look with your gym leggings or joggers but style it with knits, jeans and skirts for a winter-appro everyday look.
Womens 365 Heavyweight Hoodie
Is it just me or is it practically impossible to find a good quality black hoodie? I have been searching high and low for a thick, non-fading and structured hoodie for months, but when I saw PANGAIA's Black Friday offer in which you can score 30% off when you donate to a chosen charity it was a non-starter. Savings and a good cause? Obviously!
Stamford 2.0 Cabin
I am in desperate need for a new suitcase, mine is so beat up and busted that it's truly barely holding on. But I have been after one that can take a beating and look good. You may have caught on but I've been bitten by the burgundy bug this winter so have this deliciously pretty and extremely high-quality suitcase in my cart this BF.
Womens 365 Heavyweight Hoodie
Is it just me or is it practically impossible to find a good quality black hoodie? I have been searching high and low for a thick, non-fading and structured hoodie for months, but when I saw PANGAIA's Black Friday offer in which you can score 30% off when you donate to a chosen charity it was a non-starter. Savings and a good cause? Obviously!
Isla Bralette & Bikini Brief Set
If you're counting down the days until next summer, join the club. But this adorably fruity lingerie set is the perfect little fruity pick-me-up you need until June rolls around again. Made from soft and cosy sustainable materials, with no underwire to keep you comfortable and diverse size ranges of XS to 3XL, it looks as good as it feels.
$42.00 at chouchouintimates.com
June Birthstone Chain Bracelet
Treat yourself to a delicate chain that you can wear every day that reflects you inside and out. Pick from the range of birth stones whether it's your own or someone you love.
Isla Bralette & Bikini Brief Set
If you're counting down the days until next summer, join the club. But this adorably fruity lingerie set is the perfect little fruity pick-me-up you need until June rolls around again. Made from soft and cosy sustainable materials, with no underwire to keep you comfortable and diverse size ranges of XS to 3XL, it looks as good as it feels.
$42.00 at chouchouintimates.com
Shearling/Leather Mules
Say hello to your new favourite shoes no matter the season. In a soft fluffy shearling material with edgy, elevated leather details and a chunky sole - this is the perfect pair post-pilates or even to the office if you want to maximise your comfort while you hustle.
June Birthstone Chain Bracelet
Treat yourself to a delicate chain that you can wear every day that reflects you inside and out. Pick from the range of birth stones whether it's your own or someone you love.
Shearling/Leather Mules
Say hello to your new favourite shoes no matter the season. In a soft fluffy shearling material with edgy, elevated leather details and a chunky sole - this is the perfect pair post-pilates or even to the office if you want to maximise your comfort while you hustle.
Jet-Setter
For all avid travellers who can't leave home without their beloved accessories, this travel organiser is set to be a game-changer. Hosue your favourite frames, jewellery and even organise your passport and tech essentials in one handy and compact place.
Jet-Setter
For all avid travellers who can't leave home without their beloved accessories, this travel organiser is set to be a game-changer. Hosue your favourite frames, jewellery and even organise your passport and tech essentials in one handy and compact place.
Therma Boost Leggings
My daily 10k steps walk is a non-negotiable in my wellness routine, it keeps me outside, clear-headed and moving even if my body is begging to be curled up on the couch. But now that the weather is on the cooler end it is getting harder and harder to pull on my leggings and head out. So a pair of thermals is on the cards for me.
Penelope Mini
I am determined, determined, to get out of my rut of wearing solely black as we head into summer next year. So the perfect mini in a bright and bold scarlet red hue is exactly what I need. Add in sustainable and thoughtfully made design and we have a winner.
Therma Boost Leggings
My daily 10k steps walk is a non-negotiable in my wellness routine, it keeps me outside, clear-headed and moving even if my body is begging to be curled up on the couch. But now that the weather is on the cooler end it is getting harder and harder to pull on my leggings and head out. So a pair of thermals is on the cards for me.
When is Black Friday 2024?
Black Friday traditionally runs from November 29 until Cyber Monday on December 2, although some brands have had their deals out in advance and are even running post-Cyber Monday. Lucky us!
Penelope Mini
I am determined, determined, to get out of my rut of wearing solely black as we head into summer next year. So the perfect mini in a bright and bold scarlet red hue is exactly what I need. Add in sustainable and thoughtfully made design and we have a winner.
More Black Friday content...
You can score a major 30% off sitewide at North Face and here's what we're shopping
Slopes and savings are a perfect pair thanks to these Black Friday sales
H&M Move's Black Friday sale is here to revamp your activewear wardrobe for cheap
Layered Sports Bra
I love when a piece of activewear steps outside of the ordinary and introduces some texture and playfulness to their designs, that's why I'm loving this unique sports bra to add some fun to my activewear collection.
When is Black Friday 2024?
Black Friday traditionally runs from November 29 until Cyber Monday on December 2, although some brands have had their deals out in advance and are even running post-Cyber Monday. Lucky us!
More Black Friday content...
You can score a major 30% off sitewide at North Face and here's what we're shopping
Slopes and savings are a perfect pair thanks to these Black Friday sales
H&M Move's Black Friday sale is here to revamp your activewear wardrobe for cheap
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